All posts tagged "target demographic"

  • Simple tweaks for a more effective marketing strategy in 2021

    Simple tweaks for a more effective marketing strategy in 2021

    Is your marketing strategy as effective as it can be? The likely answer to this question is no. After all, marketing isn’t a once and done activity but an ongoing process that can be tweaked...

  • 5 ways to nail the right niche every time

    5 ways to nail the right niche every time

    During Covid we’ve seen business owners shift the way that they market themselves. Many didn’t have an online presence and needed to do something, anything, to stay afloat. There has been a lot of marketing...

  • Tips for building a business when your product is niche

    Tips for building a business when your product is niche

    Not every business sells a product that appeals to everyone. Some businesses are established because the founder is inspired to create a solution to a problem for a niche market. This doesn’t mean however that...

  • Content marketing 101: Everything you need to know

    Content marketing 101: Everything you need to know

    Correctly marketing your online business can seem like an overwhelming task. After all, there are so many different options to choose from. Luckily, there’s one type that everyone one knows and can be a great...

  • 4 Steps to scaling your business

    4 Steps to scaling your business

    Scaling is one word every entrepreneur loves to hear. After playing in the small league, it’s exciting to envisage your business starting to catch investor attention by making a big impact in the market. That...

  • 4 Tips for women who want to start a food business

    4 Tips for women who want to start a food business

    Your grandma’s secret chutney recipe. That barbecue meat rub that all your neighbours’ envy. The cupcakes you made for a friend’s baby shower. The kitchen is your zone of genius, where you whip up foods...

  • Moving on and up – How can you make your business relocation run smoothly?

    Moving on and up – How can you make your business relocation run smoothly?

    Business relocations can be scary, but they also have the potential to be the most rewarding thing you’ll ever do. Aside from the direct impacts for the company, it can have a huge influence on...

  • Is that target demographic still evading you? try this

    There are plenty of people out there that your company can appeal to. But most companies have one particular target demographic that they feel will be most lucrative for them. If your business is currently...