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Why video marketing is essential for success: infographic


Video marketing is has become a more popular trend in the last couple of years and over 63% of companies are using video marketing to gain further promotion and they are usually succeeding if they are delivering right message.

To make sure you are reaching the right audience, you’ll need a professional video marketing strategy. By hiring an excellent agency, you wouldn’t have to worry about the final income. They will work with you to build an authentic and reliable image of your business through a high-quality video.

According to a study, overall 82% of businesses agree with the fact that video marketing is essential for success. Video marketing gives businesses a massive return on Investment (ROI). Video marketing is the best thing to spread your product awareness.

Moreover, video marketing as part of influencer marketing is an effective strategy in brand advertising. The mention of products in such video content is considered one of the most authentic ways to present your product. In addition, there are different types of video content that can be handy for promoting your business. For example, it’s shown that a lot of businesses rely on corporate video production services, as they will help your company not only to get noticed but also to promote your company brand and demonstrate your company culture in a nice and interesting way. Brand mentions in video content and vlogs should be meticulously planned in order for the audience to stay connected and entrust the mentioned product.

Now videos can create some serious money and platforms like YouTube and Twitter are brilliant examples of this. Video marketing can also lead up to impressive brand awareness and according to studies it is shown that for most large companies, around 70% of people at least try the product that has been directly advertised to them.

Video marketing is not an easy thing to do because if one thins said in the wrong manner, then your image and reputation could be scarred, and you would receive a negative reaction from other industry leaders but if you get everything right then you can get massive return on investment with ease. With the help of online editing and different types of software, video marketing is increasing day by day.

There are a lot of videos that are helping us get things done. For example, it is easy now to learn how to cook online. This is all leading towards a new generation which is where everything is becoming digital, perhaps even money with the emergence of things like cryptocurrency, an example of something that has only been recognised recently because of good video marketing.

Video marketing can also be done on mobile, which makes it so easy for people to access. There are a lot of ads on mobile, in fact over 90% of ads are watched on mobiles. If you pay for marketing, then it will be displayed on a potential customer’s mobile even if he does not necessarily want it. This is important because it ensures that you are reaching out to a wider audience, 1 out of 5 people will usually fulfil the advert’s purpose and buy or at least query a product or service. Some other methods like still life advertising from J Knowles are still effective but are only enhanced with video marketing. That is the reason why video marketing is must for any successful business and that is why it is the trend these days.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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