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Best digital marketing tips in lockdown


Managing a business when everyone is self-isolating is a new challenge that your business career never prepared you for. Your activities need to be entirely focused online to reach out to your audience. However, you need to do a lot more than establishing brand visibility. Getting noticed when every business is embracing digital marketing and services requires strategic thinking.

If you are still in the process of sorting out your online quarantined business, here’s a tip to help you: Put yourself in your customers’ shoes. Indeed, digital competition is higher than it’s ever been. Therefore, if you’re going to get noticed, put your customers’ needs first. Answering their lockdown questions and offering help and a supportive community need to become your priorities. Adapting to the situation is all about understanding how lockdown changes people’s requirements and expectations.

Tackle their most urgent searches

Self-isolation has affected Google searches. Typical users are now looking for services and products that can be used during the lockdown. As such, you will need to create dedicated landing pages to target new search terms, which can include ‘food delivery’, ‘beauty expert on call’, or even ‘social distancing fitness trainer’. Many businesses find it helpful to reach out to a professional PPC Agency to ensure that their lockdown-friendly services receive optimized visibility. Google Trends can highlight new keyword phrases, or you can ask your social media followers.

While PPC is a great strategy that can help with immediate results, brands should also look to power their organic SEO capabilities. According to experts at Igloo digital marketing agency, the lockdown is throwing up new and interesting search trends and patterns from consumers. Understanding why this is so and then using the same to inform your digital strategy can help you master your optimizations. This can hold good even after the lockdown has ended as digital behavior is more often than not irreversible in nature. While paid is a good option, brands should not forget about organically performing through SEO as well.

Share your lockdown story

Social media gives you a voice to engage with your audience and let them know how you handle the lockdown. As an entrepreneur, it’s the platform you need to support your quarantined presence. Your customers want to know that you’re staying safe and doing everything you can to reduce risks. More importantly, they also need guidance regarding new lockdown-friendly processes. You can share your business story and mojo on Instagram, for instance, making sure you answer questions and create engaging Instagram Stories. A weekly story to share your situation and progress is a reminder to your followers that your business is still open.

Embrace video tutorials

When people can’t call your customer services or pop to the shop to sort out issues, they turn to the digital sphere. Therefore, providing educational material on your services and products online can be a game-changer. Instructional videos, especially, can address burning queries and provide solutions to common issues. Whether you opt for training videos on how to maximize your products or tutorial instructions explaining how to troubleshoot a particular problem, your video channel will bridge the gap between your brand and your customers.

Online challenges and games with your audience

Let’s be honest. People are stuck at home, and many are looking for engaging and mood-boosting activities. As the division between work and everyday life has temporarily disappeared, now’s the best time to supercharge your feeds with social activities. Why not launch a selfie contest, asking your followers to share a selfie of them using your product, for instance? You could set fun home tasks for your followers. The idea is to let people engage with each other and create a supportive platform during self-isolation.

Digital marketing during the COVID-19 crisis needs to offer comfort and guidance to your audience. When people are staying at home, they need to know that your business can answer their queries, take preventive measures to reduce contagion risks, and offer support. Your lockdown marketing strategy has to consider both professional and emotional needs.

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Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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