Boss Lady

How to build client relationships online


The progression of the internet has made it easier to directly reach your desired audience. How well are you leveraging the online presence of your company to build solid relationships with your clients? Customer service and interaction online is no longer an option if your company plans on growing in this new economy.

While the internet has existed for quite some time, it is still very new to many businesses. The formula for gaining influence and loyalty online is not yet an exact science. However, there are many things that we know about engaging clients and prospects online to build strong relationships. We will address some of the surefire ways to build client relationships online.

Understand Their Needs

It is impossible to properly service your clientele without knowing what they want and need. In order to fully understand your clients, listen to them closely. The internet is the place where information rules. Use the information they provide to your advantage. The best way to get them to voice what they need is to ask them directly.

On your website, ask your clients to give feedback about your industry, and your services specifically. Find out what they would like to see improve or change. This approach will give you the insight you need to make the adjustments necessary to address the desires or your clients.

Create an Enjoyable Experience

With so much competition in the marketplace, standing out is a must if you want the attention of your target audience. The user experience and user interface on your website can greatly lend to creating a memorable visit for your clients and prospects. Find ways to be creative and generate content that will put a smile on people’s faces.

It may be a bit challenging to come up with witty and entertaining content depending on your industry, but there is always a way to provide a heartwarming story or anecdote to capture a visitor’s attention and win them over.

Send Informative Emails

Building an email list and sending informative email campaigns to your list is a proven way to build relationships with clients. This means that you need to actively seek to collect client email addresses. The objective is to send emails that are informative in nature and not merely sales related. This is where many brands completely miss the mark.

By providing an educational experience to the clients about your industry and services, you increase the likelihood that clients will return to patronize your company. While most of your email transmissions should be informative, have a sales proposal ready to go and make special offers to your list once in a while.

Use Social Media

Social media has emerged as the number one place where people congregate online. It is a foolish notion to believe that an effective online strategy can work without using social media in some form. There are obviously a number of social media platforms to use to reach out to your target audience, but depending on the age group you are looking to attract, some platforms are more viable than others.

The objective behind social media marketing is to be social first and foremost. People are on social media for interactions with friends and family, for the most part, so you need to communicate your brand message in terms that coincide with the way people interact on the platform. Just like with email marketing, special offers and sales posts should be used sparingly while your team builds trust from your audience.


Dale Carnegie once said that a person’s own name is the sweetest sound in any language. This concept goes double when marketing online. No one likes to feel like just another face in the crowd. Personalization makes readers feel that the message you are sending is specifically for them, and that is a powerful way to build relationships.

Whether it is on your member site, social media, or in your email campaign, personalization will put your company in a special place in the mind of the client or prospect. Requesting and using a client’s first name in transmissions and messages is the ideal way to personalize.

Offer Multiple Options

You may have heard the saying, “Variety is the spice of life.” So, why not spice up your offers by giving your prospects and clients a variety of options to choose from. Creating a tiered price list with different services and price points is the way to attract clients at all income levels. You no longer have to alienate prospects in lower-income brackets or those that want specific services. Give them options, and they will keep you in mind when they have an increase in their income.

Reward Loyalty

If clients are loyal to your brand and consistently return, it is wise to show them how much you appreciate their business. Find ways to demonstrate to them that you care about their patronage. Rewarding the faithful also ensures that they will refer your services to those that need them.


Regardless of your industry, your clients and prospects are online. The primary rule of marketing is to meet your prospects where they are likely to see your brand message. Just as your prospects are online, your competitors are there as well. This means that you have to go above and beyond to gain attention in a saturated marketplace. What ways can you see your brand reaching out to build client relationships?

Updated 19 August 2020

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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