Boss Lady

Ecommerce website building: what you need for a small business


You have a small business idea and you are ready to commence your ecommerce website building  to begin your professional journey into the online retail market. Even if you have lots of experience in the consumer products industry – ecommerce is a unique space. Always adapting and changing in response to customer interests and concerns, online retailing is far from being a static concern.

Fortunately, ecommerce website building for a small business is relatively easy, thanks to advances by platform providers and online services. With them, you can tackle most technical issues without a lot of hassle.

The basics of ecommerce website building

Do not consider doing your own ecommerce website building from scratch, unless you are an expert in site design and backend development. And frankly, even then it can be a waste of your time.

Newcomers to ecommerce might assume you will have to hire someone to do it for you, but that is not the case either. This is owed to the preponderance of ecommerce website building platforms offered at low cost.

You can have a professional-looking website that represents you and your product line brilliantly. Further, with a wide variety of options for themes, layouts, logo makers, and color schemes, you can have the perfect website design, with a distinct look—even from a template. This saves you time and energy, while endowing you with a skilled professional to build the site of your dreams.

Ecommerce website building: Branding plan

As you are having your website populated, you can use your free time to develop a logo and a branding plan. Your logo should be simple and straightforward, but also visually stimulating  to drive sales. You do not need an intricate design to be effective, nor do you need to stress too much about your logo. Most successful ecommerce sites feature logos that reflect the nature of the products they sell.

For example, something reading related would do quite well if you sell books, Branding is important too. Taglines and positioning statements give you verbiage to postion yourself on social media and other marketing platforms. This hels you to develop a voice customers will come to know as your unique approach to ecommerce.

Branded packaging and labled accessories like pencils or eyeglass cleaning cloths go a long way toward reinforcing your image with your customer base. Appearances are important in ecommerce website building. Getting your name in front of as many eyes as possible is a strong play.

Branding and logo saturation could not be any easier, thanks to the social media age. Twitter, Facebook, YouTube and Instagram allow you a direct communication line with consumers. You can reach new audiences with the click of a mouse.

On the go, mobile social media apps allow you to post your promotional materials, while hashtag campaigns enable your customers and audience to show off their purchases.

A strong hashtag for you company, likely based on your positioning or branding statement, also allows your customers a way to promote you when they have a positive experience. You have hundreds of thousands of potential brand ambassadors waiting to tout you on social media all over the world— for free. All you have to do is give them something about which to be excited.

Are your ready to start selling?

Your website is only steps away from being the face of a successful ecommerce business. You can complete ecommerce website building quickly while staying true to your vision with templated ecommerce platforms. Given a good website drives sales, taking the time to build a great one now can lead to massive success in the future.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

Recommended for you