Boss Lady

  • Track online business

    Does your LinkedIn profile speak to your target audience?

    Now that you have a personal brand (check out this easy three-step article if you haven’t), it’s time to optimise your online profiles. An important one of those, especially if you’re selling a service or utilising your reputation, is...

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    Energy usage in the ecommerce industry

    In a time where energy and environmental damage is a huge topic in the news and an area of major focus, it is important for businesses in all industries to consider their own power consumption. While there are certain...

  • phone communication marketing calls

    How to overcome your fear of business meeting ‘small talk’

    Operating successfully in business requires a combination of sharp natural instincts, a thorough education, and a constant attendance to developing trends. It’s not a rigid science: that’s why the best business people work hard to make up for shortcomings...

  • phone communication marketing calls

    What counts as best practice communication?

    How well a message is communicated is equally as important as the message itself. Highly effective communication can engage employees and retain the best ones. But where do you start? Here are five tips to establish best practice communication...

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    Merchant cash advance: 7 ways it could help your business

    Most businesses will need a little financial helping hand with managing their cash-flow and obtaining funding for their future growth. However, when it comes to securing a loan with the bank, many small businesses struggle to qualify. If you’ve...

  • registering a business name Building a strong brand | 5 steps

    Identifying your personal brand

    Finding success as an individual is a lot like finding success as a business. If nobody understands who you are and what you bring to the table, they won’t show any interest in your offering. An authentic personal brand...

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    Business coaching can boost your business: 7 ways it can benefit

    Businesses used to focus on improving performance at all levels of the organisation. They’ve more recently re-discovered Pareto’s Law – when they improve performance of their top performers and leadership, the entire organisation reaps the rewards. Business coaching can...

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    Business transparency: the crucial element of business

    Business transparency is a term of diminishing linguistic value. Fanatically overused, the word has become a marketing tool that persuades consumers to trust the seller. The cut-throat nature of the business world seems to demand that transparency become a...

  • Drama young business woman

    You’ve got this: how do I combat feeling so overwhelmed?

    Starting this week, Dr Froswa’ Booker-Drew answers your questions, putting her years of experience and practice into the goal of solving those knotty problems that beset us, and assuring us: ‘you’ve got this. If you’d like Froswa’ to look...

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