Boss Lady

13 things women in business should know about email marketing

An explosion of new digital technologies has pushed us to evolve. But those same technologies can leave us feeling overwhelmed and frustrated with obtaining just the right marketing mix. How much should you invest in new channels? Which channel...
The importance of getting your brand right first

For a business, branding is essential to making a memorable impact on potential clients. It can make or break a business. Branding gives clients a set expectation of what your business has to offer. It not only increases the...
Writing for SEO: the 6 golden rules to do it right

As a business owner, you’ve probably heard of search engine optimization and you may even think you know exactly what you’re doing when it comes to optimizing your site and writing for SEO. However, it’s surprising how many entrepreneurs...
Checklist to harness the strategic power of digital marketing

It’s the New Year which means a new set of opportunities for your business. We spoke to digital expert Anna Kertesz, Managing Director of digital CX agency Guerrilla to get some insights to help you prepare a winning digital...
What are the biggest time wasters for CEOs?

A study of tech CEOs recently found that roughly 30% of their time is wasted on emails and another 30% is lost in meetings. That’s a lot of time that could be dedicated to far more productive activities. So,...
Why businesses should pay more attention to introverts

While many businesses still go by the conventional wisdom that says they should hire the most outgoing, social candidates for the best chances of success, that notion is being challenged as more and more discover what introverts bring to...
Business woman talk: An introduction to account-based marketing

Women who want to succeed in the business world need to familiarize themselves with different marketing strategies in order to stay ahead in today’s globally competitive world. The traditional school of thought in marketing focuses on marketing at an...
Limit the risk of starting your business with a franchise

Starting your own business requires you to master so many skills, but franchises provide a turnkey approach to managing the chaos. Today’s entrepreneurs have to become digital marketing experts, accountants, project managers, and dabble in employment law. While pop...
Do you have to trade business for motherhood?

Way too often are women told that they have to choose between conquering the world or raising a family. Women are constantly limited and polarized to either being a great mom, or a great business woman – well, I...