Boss Lady
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2 things every business should know about meta descriptions
If you’ve been running a website for your business, you may have noticed that creating your website’s content is, comparatively, the easy part of getting noticed. The real challenge starts when you try to somehow make your page stand...
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Why female entrepreneurs should travel alone at least once
Solitude and self-reflection are hard to come by when you are already lost in the hustle and bustle of every day’s life and it gets pretty difficult if you are an entrepreneur, that too a female one. Every day...
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Why confidence is critical to success
Everyone, from those starting out in their first ‘real’ jobs to experienced leaders in the senior ranks of organisations, have moments – days, months, years even – when they question their ability to face challenges, and when their confidence...
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Want to improve your business? Think about colour
“Oh, that colour really brings out your brand!” It’s true! Certain colours “look” better on your brand than others. A brand’s colour scheme — encompassing everything from a logo and website to advertisements and storefront — is much more...
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Seasonal planning that works for you
Leading up to Christmas, seasonal work is often at the forefront of many business owners’ minds. It might be that you are in retail and this will be the time you make your best profit. For others of us,...
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4 Sure-fire ways to get healthier and be more productive
Running your own business can be demanding and time-consuming, so it’s easy for your health to take a back seat. You may feel that your clients, making money and getting it all done, exactly right, is more important than...
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Subscription box services: 6 secrets for success
The success of subscription box services in recent years has been nothing short of stunning. Consumers have signed up in droves for curated deliveries from businesses like Stitch Fix, Birchbox, Ipsy, Dollar Shave Club, and Blue Apron. The subscription...
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Businesswomen should calculate if their life insurance premiums will hike as they age
No one knows what the future holds in store for us, including the prices you are likely to be paying for the simple things we use every day. Keep in mind, it was only 30 years ago you could...
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5 Strategies to increase your organic reach on Facebook
When you’re trying to promote your brand on social media while sticking to a tight budget, you want to make sure you reach as many people as possible without paying for too many ads. That’s where your organic reach...
