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11 tips to leapfrog your competition

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An online business is one of the most competitive businesses in the contemporary market today. Every company is looking forward to staying on par with the current competition online. Various search engines, such as Google and Yahoo, provide platforms for companies to market their products and services.

However, when one lacks enough expertise and tips to compete on Google, it can be difficult for them to increase their market gap. Here are some tips that can help you to leapfrog all your competitors on various search engines.

1. Engaging your SEO specialist

When you decide to employ an SEO company to help with product marketing, you should be ready to engage them in the website building process. This is because they can inform the website developer about some on-page staff they should incorporate to make SEO marketing a success.

2. Be précised and organized the presentation

Given that the HTML Page Titles only allow you to use 65 characters, you should be able to use this limited space to provide an engaging and informative title about the product or service you are offering in the market.

To avoid diluting some of your products, you should dedicate a single page for each product and service you provide and come up with a catchy headline for each of them

3. Premium content

Most individuals search the internet for information on various products before they can purchase. Posting new content on your website can be very productive in attracting more traffic to your website, and improving your site ranking on search engines.

When designing unique web content, you should not forget to include some keywords that can redirect users to your website.

Come up with engaging content of about 300-450 words describing the services or products you provide. Keep in mind that the content you post should target your customers.

4. Providing consistent information

Your rankings will suffer if you are not consistent with the kind of information you are feeding the internet. Ensure that you provide consistent information about your products and services. Also, your contact information and company name must be consistent. Use Yext.com to find out if the information you are providing on the internet is consistent.

5. Submit your XML sitemaps to various search engines

A sitemap helps the different search engines to link your website. Build an XML sitemap and ensure that you forward it to Google and Bing so that they can crawl all your web-pages easily, and help you attract more traffic.

6. Site loading speed and bounce rate

Make sure your website speed is fast and easily opens to avoid being penalized by Google. Instruct your webmaster to use the ‘Save for Web & Devices‘ feature on all your website images, and ‘Medium Quality’ to reduce the loading time for your website.

Also, you can test your site landing time using online software such as Pingdom.

To draw viewers to your site, you must ensure the site is very engaging and attractive. Remember Google uses the bounce rate factor to rank your website.

7. Customer review

Customer reviews are important in building a good reputation for your business by informing the public that your products and services are authentic. To get the reviews from customers who are satisfied with your services, you can add the ‘Review Us’ section on your site.

The review section should be linked to Google+. The more customer reviews you have, the better your site is ranked in Google.

8. Incoming links

Come up with many incoming links from other websites. When you develop many external links to your website, Google ranks your website at the top. This is because it assumes that your site is more valuable as many external sites have chosen to link it.

9. Social media pages

Social media is one of the channels to market your business. Billions of potential customers are using the internet on a daily basis. If you have not opened a page on popular social media platforms search as LinkedIn, Instagram, Twitter, and Facebook, you are missing a lot. Interact more with your customers on social media and ensure your pages can be shared easily across different platforms.

10. Build a mobile-friendly website

Most individuals use their phones to access the internet. Presently, Google requires all websites to be mobile-friendly. This means that you must incorporate this aspect when designing your website. Failure to build a mobile-friendly website will mean that Google should be ranking your website at the bottom.

11. Keep track of your traffic

It is important that you check on the number of users visiting your website on a monthly basis. This will help you determine whether your traffic is increasing or decreasing. Google Analytics helps you to keep track of your website traffic.

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