Boss Lady
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5 Things you should do to be successful in business
Success means something different to every woman out there. For some, it’s simply being recognized by superiors for the work that you do for their company, and for others, it’s starting a small business of your very own. Because...
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5 Financial slip-ups that will ruin your new business
When you first started a business you probably heard all sorts of scare stories about how many new businesses fail within the first year. A lot of those statistics are plucked out of the air and maybe it isn’t...
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How to overcome ‘comparisonitis’ as a mother in business
How many times have you scrolled through Instagram and Facebook, impressed and – if you’re totally honest – sometimes kind of intimidated – by all of the incredible people doing amazing things on your feed. These emotions are intensified...
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How to prepare for and enter awards
Entering awards can be of huge benefit to any business because it gives you the chance to celebrate all that you have achieved, review what you are currently working on, and helps you plan for future growth and success....
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Breathing life back into a stale office environment
No matter how hard we try to create an inviting office space for our employees, we can fall into the same traps as every other business owner before us and end up with a stale, bland environment where no...
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How brand storytelling creates authenticity for small businesses
There’s of ton of advice and opinions floating around about how to appeal to audiences on a more emotional level. For example, building a dialogue on social media or investing in live content that makes you appear more “real”...
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5 Questions to ask when Google AdWords isn’t working for your business
Are you running your own Google AdWords campaigns? How much research and learning did you do before setting up your own campaigns? Chances are you aren’t amazed by the results. You may not be too happy about your ad...
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Work that pitch – But not on the elevator!
I am really not a fan of the elevator pitch. Frankly, I don’t know what I find more distasteful: the prospect of one more impersonal elevator pitch (for funding or a product) landing in my inbox or having the...
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5 Ways to help your business with its online presence
Over the last decade or so, the internet has taken over the world. With 3.2 billion people using the internet each day, businesses have also taken to the internet to take advantage of being able to get across to...
