Boss Lady
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5 Online marketing mistakes you should be avoiding
Within its brief existence, the internet has evolved rapidly. Marketing companies have tried to keep up with the changing pace, trying out all forms of tactics. Some of these tactics have since been proven to be useless or even...
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It’s office-cial: your workspace is a marketing technique
In the world of business it is easy to dedicate a lot of time and money to certain marketing campaigns. Whether it be an extensive physical campaign where posters and billboards with your business’s logo and slogan are thrown...
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Knocking down gender walls in the construction industry
It’s a highly competitive business world regardless of your gender, but it’s no secret that the construction industry is often a trade associated with masculine traits and seen as no fit place for a woman. Luckily, the world is...
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How many plans do you really need to run a business?
It’s a question that many aspiring leaders have asked themselves, what do I really need to run a business? The answer can vary from person to person, but the fundamentals will never change, a solid business plan, the ability...
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8 Lessons women in business teach one another
Be a woman in business is no easy task. Unfortunately, due to several culturalrealities, it still is a challenge to many of us. It is like adding one more layer to a cake about to fall apart. Prejudice remains...
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Get organised and market yourself
Sometimes it is difficult to be organised and tidy. Life gets busy and we don’t usually get the time to tidy up but being organised means that you have a more productive day and therefore a more fulfilled day...
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5 challenges woman freelancers face that men don’t
There is no doubt that a freelance career has changed a lot over the years. A decade ago, people didn’t want to be associated with freelancing as a full-time career. Most of them were stuck to the daily 9...
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Not an IT girl? Cloud is the answer for easy digital streamlining
Even the most efficient organisations suffer from internal processes that are clunky, difficult to change, and are often paper or spreadsheet based. Before the cloud (the BC era), companies could solve these inefficiencies with bespoke software systems that were...
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Forget advertising. Buzz is what matters for business
When you’re launching a new product, when you’re drumming up sales for a holiday deal, or when you’re just trying to improve how you build leads, buzz matters. It creates a memorable brand, it keeps the company busy and...
