Boss Lady
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Upper middle: how to target wealthier clients
When your business is targeting people in the upper middle class, who have more purchasing power than the majority of consumers, it can mean a lot of potential for success. However, to really tap into that potential, you need...
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6 signs that you have entrepreneurial addiction
Many of us dream of becoming an entrepreneur. We wish that we could wake up one morning with an original idea in our minds, one that will eventually turn itself into to the sexiest start-up ever. Or, if nothing...
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Why it’s a great time to start a business
The barriers to entry for small business are much lower today, especially for women, than they were when I launched my business.With the internet and a vast array of social media conduits available, it is not difficult to instantly...
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3 easiest ways to kickstart your online presence
An online presence usually means one of a few things. Firstly, it could mean a website. Secondly, it might refer to your social media accounts. And lastly, it could just mean your listing in a business directory. However, while...
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Is it time to upscale your production?
When it comes to the manufacturing industry, the hardest thing you’ll ever have to do is start your own business. The second hardest is knowing how to successfully upscale that business. It is a trick that so many people...
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8 ways to destroy your business and personal brand
There are many ways to brand yourself and your business— with the way you do it having a huge effect on how the public sees both. Unfortunately, some of the things that can negatively brand you and your business...
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How to improve your presentation in business — and why it matters
This guide outlines why your presentation in business is important, and strategies you can use to improve it and raise your brand profile. One of the earliest life lessons you’re taught is not to judge a book by its...
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Why you could franchise your own business
If you are thinking of franchising, a franchise opportunity can offer some businesses the chance to optimize their returns, but not many people are aware of what franchising involves. Why franchise a business? Franchisees propel their investment by using...
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Helping hand: Why an intern can help you while you help them
It’s safe to say running a business isn’t easy, especially in the beginning. There are budgets to consider, family to look after, ideas and directions and obstacles and a million other things that seem to take up your time...
