Boss Lady
-
Forget the Five-Year Plan: this is what you need for success
My role as a businesswoman wasn’t something I expected, but here I am: the Director of a company that my mother founded as a hobby when I was four. It certainly wasn’t something I’d planned long term for, but...
-
Why visual storytelling always wins social media marketing
Savvy marketers know there’s a very big difference between social media marketing and selling. Marketing has the primary job of raising awareness of the brand, encouraging likeability with the right audience and earning trust through empathy, all before a...
-
Refresh your Business Secret: What is your purpose?
People have a range of reasons for starting their own business and becoming their own boss…ranging from the interesting challenges to the attraction of a lifestyle boost. What is your purpose for becoming self-employed? Are you drawn by the...
-
How to research your competition
You may not know it, but your competitors are researching you. No matter what business you are in, you will have competitors — and don’t be surprised to find they are ‘mystery shopping’ you to size up what you...
-
4 reasons you must be on LinkedIn
As a business coach, I’ve worked with professionals who initially didn’t think they needed to be on LinkedIn. Fairly early in our relationship I’ve convinced them this is not the case and from my own experience have picked up...
-
Stop feeling guilty asking for money
Money is a funny thing… we’re all working hard to have it, but when it comes to discussing it in business, women tend to have difficulty. Whether it is quoting for work, pricing products or outlining payment terms, women...
-
Refresh your Business Secret: How independent are you?
Successful business operators have been shown to have a strong sense of independence. This sense of independence, however, stems from two needs. One is the need to achieve autonomy in one’s life, while the other is the...
-
4 top tips for filing taxes without stress
Tax time! Does that make you break out into a cold sweat? If you are honest with yourself, you will admit that filing taxes is about as much fun as paying it. Many people leave it until the last...
-
Boost business by putting clients first
Modern retailing is more complicated than ever before, yet today it remains reliant on the same established fundamentals of selling; engage your customer, know what they need, have it available when they want it at a price they are...
