Boss Lady

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    Brand identity design: steps to create brand identity for a startup

    This guide outlines the steps in brand identity design, when a startup or relatively new business needs to focus on creating the brand identity that will move it forward. The first months of starting a new business are some...

  • Business tips to get you through the tough times

    Managing a small business is hard — and probably even harder right now.  On top of all the things you are juggling in your personal life, you also have to worry about employees, budgets, and marketing. The world of...

  • 5 Ways to maximise your productivity at home and work

    Time poor? Sick of the frustration, guilt, stress and sheer exhaustion that comes with trying to juggle your work, life, family and other commitments? It’s time to start thinking about your time the way you think about your money:...
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    4 Smart ways small businesses can cut costs

    Any business can cut costs if they really want to, but that doesn’t always mean they should. The difference between cutting costs and cutting costs smartly is astronomical since the former is a move that’s centred on trimming costs...
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    The critical role of execution during a crisis

    There has never been a more critical time to focus on execution. Now is not the time for procrastination.  Speed of execution is the priority. Start today. Not tomorrow. Not next week. We have already seen businesses pivoting hard...
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    3 Ways to build a better website

    In this digital world, the website of a business is just like their storefront. And if it is not up to the mark or more comfortable for the users to navigate through, then you are not taking full advantage...
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    3 Ways to incorporate digital and reality in your marketing

    Any business, in terms of its content marketing or promotional tactics, is about ensuring that it has the right mix. We can certainly rely a lot on our digital presence in order to make a significant impact but we...
  • How to stop dumbing yourself down

    7 Reasons businesses struggle in year one

    Did you know that 90% of new businesses fail within the first year that they enter the market? It’s important when you’re starting your own company that you do explore the reasons for this. That way, you can make...

  • The impact of death and divorce on your business

    In business, the personal has a way of infiltrating the professional. This couldn’t be more true when it comes to the impacts of divorce or death on your business. Both have the potential to irreversibly transform a business, which...
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