Boss Lady

How to have a positive SWOT analysis this year

Performing a SWOT analysis of your business is an important step to growing and improving operations. The problem with the SWOT analysis is that many businesses view it as a negative process, where you’re picking apart the business for...
How to be more confident in front of a camera

If you’re running a business, you probably know that video is one of the most powerful online marketing tools you can have. People love video – we’d rather watch a video than read a text, and we’re more likely...
5 Advantages of buying wholesale

For those who own a business, be it a retail store or any other segment, choosing to buy wholesale is one of the smartest options. The wholesale supply chain is one that sells its products in greater quantity to...
Professional bookkeeping services: are they worth paying for?

This concise guide explores what professional bookkeeping services can offer your business operations, and whether they can save you time and money. We all know that feeling of being overwhelmed by all the details of business — the endless...
Business growth strategies: 3 most important factors to ensure growth

This concise guide outlines the three key factors and business growth strategies to ensure you grow in a way that is sustainable and creates a solid foundation. One of the most common things that a lot of people hear...
What is social media in marketing? 9 great ways to use it

What is social media in marketing? It is the use of social networks for marketing purposes. Creating and sharing certain content and maintaining the customer relationship are important factors. In general, attempts are made to achieve digital marketing or...
5 Invoicing tips for small business success

Invoicing is the lifeblood of any small business, because how else can you expect to get paid? Without smart, effective invoicing, your company can’t hope to succeed. You need to know what payments you’re still waiting on, which have...
Influencers – help for your business or just hype?

Tanned skin delicately draped in organic linen, perfectly placed flat-lays and lifestyles steeped in glitz and glamour – it’s the world that never really existed until, well, the past eight years when Facebook bought Instagram and enabled businesses to...
Offline methods for marketing your business

Social media marketing is big business. We are all reminded on a very regular basis about how important it is to use these powerful marketing tools to promote our businesses. Social media marketing has developed over the last ten...