Education

Employee engagement platform: what is it and do you need it?

This guide outlines what an employee engagement platform is, its benefits, and when you need it. Engaged employees are crucial to business success. Does your business need an employee engagement platform? The answer may surprise you. Every business is...
SEO analysis is crucial for your business site: how to analyze it in 10 steps

This guide outlines the importance and steps for conducting an SEO analysis of your site. Search Engine Optimization, in its least complex terms, is the most common way of making changes to your site to make it more apparent...
Local business marketing: how to promote locally

This guide outlines how to do effective local business marketing with your small business. Brick-and-mortar stores made a big comeback as the pandemic settled in for 2021. According to the U.S. Commerce Department, Americans increased their spending in actual...
ACLS certification: what is it and why you need it

This guide outlines what ACLS certification is, and why you need to ensure yours is valid if you work in the medicine and healthcare industry. When you work in the world of healthcare, things are constantly evolving; you’re always...
What is KYC compliance and how do you ensure it?

This guide outlines the basics of what is KYC compliance, and the key steps to ensure it for your business or workplace. It might be tempting to ignore compliance laws and regulations, but non-compliance is not recommended. Instead of...
ESOP explainer: what is an ESOP plan and how does it affect your role?

This ESOP guide outlines what is an ESOP plan and what it can mean for your future. When you’re negotiating benefits for a new job, you’re reading forms that describe what you’ll make per year and which health insurance...
Advanced TV for marketing: what is it and how can you use it?

This guide outlines everything you need to know about Advanced TV, to tap into its potential for your marketing campains. In the digital age, every marketer knows that all advertising channels should be properly utilised. So, if you are...
Cash flow statement: what is it and how do you use it?

This concise guide outlines exactly what a cash flow statement is, what its sections mean, and how you can use it in your business. The cash flow statement is an important financial document that is used to track cash...
B2B marketplace: advantages and disadvantages explained

This concise guide outlines the pros and cons of a B2B marketplace, and what to look for if choosing one for your B2B business. The COVID-19 outbreak has accelerated the spread of digital commerce. Digital selling technology is increasingly...