Education

Inbound Marketing explainer: how it works, and how to do it effectively

Defining Inbound Marketing is not such a simple task. According to HubSpot (basically the “creator” of the Inbound concept): “Inbound Marketing can be considered any marketing tactic that is based on gaining people’s interest rather than buying it.” But...
Non-fungible tokens explained: commercial and legal issues to consider

There are a number of commercial as well as legal issues that companies must take into account when it comes to non-fungible tokens. This guide outlines the issues and what you should be aware of. Non-fungible tokens and legal...
Web analytics help make better business decisions: how to use them

This guide outlines how you can use web analytics to improve your client base and business. It is very likely that if you have come to this article, you have heard about web analytics and probably had some questions...
Employee engagement platform: what is it and do you need it?

This guide outlines what an employee engagement platform is, its benefits, and when you need it. Engaged employees are crucial to business success. Does your business need an employee engagement platform? The answer may surprise you. Every business is...
SEO analysis is crucial for your business site: how to analyze it in 10 steps

This guide outlines the importance and steps for conducting an SEO analysis of your site. Search Engine Optimization, in its least complex terms, is the most common way of making changes to your site to make it more apparent...
Local business marketing: how to promote locally

This guide outlines how to do effective local business marketing with your small business. Brick-and-mortar stores made a big comeback as the pandemic settled in for 2021. According to the U.S. Commerce Department, Americans increased their spending in actual...
ACLS certification: what is it and why you need it

This guide outlines what ACLS certification is, and why you need to ensure yours is valid if you work in the medicine and healthcare industry. When you work in the world of healthcare, things are constantly evolving; you’re always...
What is KYC compliance and how do you ensure it?

This guide outlines the basics of what is KYC compliance, and the key steps to ensure it for your business or workplace. It might be tempting to ignore compliance laws and regulations, but non-compliance is not recommended. Instead of...
ESOP explainer: what is an ESOP plan and how does it affect your role?

This ESOP guide outlines what is an ESOP plan and what it can mean for your future. When you’re negotiating benefits for a new job, you’re reading forms that describe what you’ll make per year and which health insurance...