Education

What is network marketing and how do you benefit from it?

Why Network marketing? There are lots of points of view around this industry and many people give it a hard time, however as a strategy for building wealth, it is one of the most rewarding, and can also be...
What is digital asset management and how can it help you?

Modern innovations have led to more convenience for businesses through the digitalization of files and processes. From invoices to inventory, most documents can now be sent and received online. While this task has led to more efficiency in the...
Brand identity 101: what is a brand identity and how to develop it?

This guide outlines what a brand identity is, and the steps and strategies you can take to develop or improve your brand identity. It’s been said time and time again. People don’t buy from faceless companies. They buy from...
What is profiling your customer all about?

There are many items we could cover in profiling customers such as: industry, size of the company, national or international business, employees, capital, hierarchies, etc. Today I will focus on the individuals. This is because everything comes down to...
Advertising 101: different advertising models explained

In the digital era advertising has become a lot more complicated than it once was. The reason for this is due to several reasons. Firstly, the digital audience is almost unlimited, it is not like the old-school days with...
What is a POS System and how can it help your business?

Chances are that you’ve used a point of sale system before, especially as a customer. A point of sale (POS) system allows your customers to quickly and easily make payment for the goods or services that they’re purchasing. These...
What is a white-label product and how can it benefit your business?

Amidst the cut-throat business competition today, the prospect of slapping your brand’s name on third-party merchandise and later on presenting it as your own can be irresistibly endearing. White-labeling, as it’s widely known, is sometimes the perfect way of...
Red teaming: what is it and should you use it for optimal security?

What is red teaming, and should you be doing it to test whether your security tools and procedures will stand up to a cyber attack? On average, it takes businesses 191 days to identify a security threat and some more...
What is masstige, and why this niche is taking off

Masstige has become one of those phrases bandied around in the marketing world for some time now. It has traditionally been a niche, but as borders break down and technology improves it is starting to take off as consumer...