Education

  • What is profiling your customer all about?

    There are many items we could cover in profiling customers such as: industry, size of the company, national or international business, employees, capital, hierarchies, etc. Today I will focus on the individuals. This is because everything comes down to...

  • Advertising 101: different advertising models explained

    In the digital era advertising has become a lot more complicated than it once was. The reason for this is due to several reasons. Firstly, the digital audience is almost unlimited, it is not like the old-school days with...

  • Malala Yousafzai

    What is a POS System and how can it help your business?

    Chances are that you’ve used a point of sale system before, especially as a customer. A point of sale (POS) system allows your customers to quickly and easily make payment for the goods or services that they’re purchasing. These...

  • What is a white-label product and how can it benefit your business?

    Amidst the cut-throat business competition today, the prospect of slapping your brand’s name on third-party merchandise and later on presenting it as your own can be irresistibly endearing. White-labeling, as it’s widely known, is sometimes the perfect way of...

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    Red teaming: what is it and should you use it for optimal security?

    What is red teaming, and should you be doing it to test whether your security tools and procedures will stand up to a cyber attack? On average, it takes businesses 191 days to identify a security threat and some more...

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    What is masstige, and why this niche is taking off

    Masstige has become one of those phrases bandied around in the marketing world for some time now. It has traditionally been a niche, but as borders break down and technology improves it is starting to take off as consumer...

  • Drama young business woman

    How stress hurts health

    New millennium women play a wide range of roles in one day. Personal chef, frugal housekeeper, office executive, loving caretaker, funny girlfriend, nurturing mother, and many others are just a few of these roles. This can be true for...

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