Every business needs a strong marketing strategy. But what about marketing your website? Here’s a website strategy for some serious conversions.
The top websites in the US generate as many as 26.1 million visitors per month.
That’s a huge number, and you’d probably do well with just a tiny, tiny percentage of that. But, you might have no idea as to how you can hit that percentage.
Do you need to produce content? Is it a good idea to run paid ads?
Below you’ll discover some tips that’ll teach you how to create a website strategy that’ll generate traffic. Read on, and it won’t be long before you need to upgrade your hosting so that you can cope with the influx of traffic. Let’s begin!
Start producing content
If you have good content on your website, people will want to visit your site because of the value that’s on offer.
Plus, good content will also improve the odds of your website ranking on Google. This then makes it easier for you to attract visitors without having to do much work on your part.
So, with that said – what kind of content should you create?
Well, one way you can approach this problem is by reviewing the content your competitors are producing. They share a similar audience to you, and so you might just want to create better versions of their content.
You might do this by creating content that has more depth to it. You could even create a video version of the content, thereby making a certain topic easier to understand.
You can repurpose content so that it can be shared on several platforms. So you could turn a blog post into a YouTube video, and the audio from the YouTube video could become a Podcast.
Organic marketing Vs. Paid marketing
When trying to attract website visitors, you can rely on either organic or paid marketing.
Organic marketing is appealing because you don’t really have to pay for the traffic. Examples of organic marketing might include building up an SEO or social media presence.
However, it can take a long time to see results from organic marketing, and it’s because of this that many people turn to paid traffic.
With paid traffic, you can drive targeted visitors to your website in under 24 hours. If you’re looking to run a paid traffic campaign, you can use platforms such as Facebook or AdWords.
Now, when running paid ads, you must figure out how you can monetize your traffic. Otherwise, you might end up in a position where you’re unable to generate a return on your ad spend.
Perhaps the best way to do this is by creating a landing page. Now, at this point, you might be asking yourself, ‘what is a landing page?’.
Well, a landing page is simply a webpage that’s designed to capture leads. This then gives you a chance to build a list of people that you can market to again and again.
Do you know how to create a reliable website strategy?
After reading this post, you should understand how you can create a website strategy that’ll generate high levels of traffic.
Each website caters to a different target audience, and so while general tips work well, you might need to create a unique approach. You can do this by running short experiments, where you try out different PPC or social media platforms.
It might take a while before you hit traffic numbers that make you happy. But once you do, your business will experience incredible levels of growth.
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