Whatever type of business you run, it is essential that you have a targeted and effective marketing campaign that will help you to reach your audience and bring in customers. Without it, the chances that your business will survive is significantly reduced. Here, we take a look at a few of the strategies that you might want to implement.
Create a great website
Trying to run a successful business in a digital age without a well-designed website is near enough impossible. It not only makes you look a lot more professional but helps to create your online presence too. Creating a great-looking and easy to navigate website is relatively straightforward, and there are plenty of online builders out there to help you. Of course, if you don’t feel like you have the skills or the time to give your website a complete overhaul, it might be worth using the services of a professional.
Rank highly in search engines
To rank highly on search engines such as Google and Bing, you will need to have your search engine optimization on point. To give your SEO a boost, make sure that you are choosing 3-5 good keywords and integrating them into your content. Keywords with short-tails (less than three words) are less specific and broader reaching, while long-tail ones (more than three words) are more specific and you have a much higher chance of ranking for them. To get the very best out of your SEO, you need to include a combination of the two. A reputable SEO agency can help you with this.
PPC/CPC Ads
One of the best ways for you to increase your website presence would be to use paid advertisements. This is a great way for you to drive traffic to your site. PPC (pay per click) or CPC (cost per click), as it is sometimes known, is a superb example as you only pay when someone clicks through. Again, keywords are relevant and knowing your target audience so you can hone in on that particular demographic. If you trade in New York and are a primarily female-orientated business, you can concentrate on getting the ads shown to them, rather than men in Texas and wasting your time and money.
Social media
A social media presence is as important nowadays, if not more so than a website. It is an excellent way of advertising to a massive audience for a low cost – or even for free and allows you to engage and connect with your customers on a personal level. Twitter, Facebook, Instagram and LinkedIn are the main ones you want to be active on. When it comes to your business social media, remember the 80/20 rule – 80% curated content, 20% of your own, and if you can get something to go viral for the right reasons, then it can be great news for your business. If you aren’t quite sure how to create content on your social media or convert followers to customers, look at hiring a social media manager.
