Boss Lady

Nine possible reasons your website visitors leave quickly

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If you are running an online business and have a website to generate leads and customers, you might be frustrated because you get loads of traffic and no conversions. There are several reasons why people searching for your product or services and clicking on your site might decide to leave in just a few seconds. If you want to find out what you can do about it, you will need to find the reasons why they don’t feel that they should buy from you or find out more. To help you with your website overhaul project, below we are listing a few possible reasons why your site conversion rate is low.

1.   Irrelevant search terms

If you have a Google Analytics account, you can easily check your site’s bounce rate. This figure will tell you how many percent of your visitors will click away after just a few seconds. If your bounce rate is high, there is little or no chance that you can inform your potential customers about your offers and introduce yourself. The most probable reason why they leave early is that they believe that they landed on the wrong site. If your site is ranking for new carpets, and you offer carpet cleaning services, it makes sense that your visitors don’t want to stay. However, sometimes your main landing page will not tell them that your site is relevant to the search, even if it is, so they leave.

2.   Lack of information

The first thing your website visitors will ask when landing on one of your pages is “what is in it for me”. If they don’t get the answer in the first few seconds by scrolling through the page, they will not risk staying any longer, and click on the next result in their search bar. You will have to state who you are, what you offer, and why your visitors would like to find out more, or they will not be engaged and try to find another site that talks directly to them and answers their question.

3.   Bad navigation

If it is impossible to find anything on your site, and you don’t have a search bar, you are likely to lose visitors. When talking to a web designer about your new site, make sure that you get a platform that suits your visitors. Create the site with the customer in mind, and test it regularly to make sure that it is user-friendly and easy to handle. If you don’t know how to make your site more user-friendly, talk to UX designers at Praxent who can help you determine the features of the site that will matter to your visitors.

4.   Poor design

If you are using a 2011 template, you are likely to appear dated, and your site’s performance in search engines will be low. You must keep on updating your site, and make it responsive, so it is displayed perfectly on different devices your visitors might be using. A responsive website design will change the layout automatically, depending on what device your customers are using. The site will enlarge buttons and make them more visible, so visitors can find everything, even on the small screen.

5.   Bad menu placement

Whether you are setting up a website for a restaurant or a blog for a legal firm, you need to consider the individual preferences and needs of the target customers. People looking for a restaurant in their local area want to get a large map to find the location, and a downloadable menu. If they cannot find the prices and the location, they are likely to leave instead of doing their own research. You need to provide them with all the information they need to visit you and become guests. Likewise, if your law consultancy site doesn’t feature the qualifications and accreditation of people working there, you are not giving your visitors a reason to trust you.

6.   Lack of content 

While a few years ago it was possible to rank on the first page of Google with a one-page website, you cannot do it now. It is important that you engage with your audience in different ways; through your blog posts, social media posts and updates, and videos. The more interaction and fresh content there is on your site the higher you will rank and the longer your visitors will stay. Content is still king, but you should focus more on what customers want to read about than keywords.

7.   No call to action

You cannot expect people to contact you with queries if they don’t know how to get in touch. Every good professional landing page has a strong call to action that tells potential customers what they need to do to order, take advantage of the discount, or get free delivery. You need to put it out there in a straightforward format. Your call to action needs to be relevant to your market, and emphasize the benefits of ordering from you.

8.   Text only

Text only sites don’t do well anymore. You will need to combine different types of content to engage with people from all walks of life. The attention span of today’s 20-somethings is just a few seconds, and this means they might not want to read a 2000-word analysis, and would prefer an infographic presentation along with the report. Some people like reading, while others want explaining videos.

9.   Standard template

You cannot stand out with a standard template. If your visitors check out your site and find that it looks like any other page they have visited, they will not be interested enough to stay. Always customize your site, and make sure that you allow your brand image shine through your graphic design.

If you are confused about your website’s low performance and high bounce rate, and would like to increase your conversion rates, you might need to check out your web design and content. You must impress your visitors in the first few seconds, or they will turn back to never return again. Talk to a web designer and test the performance of your pages continuously improving your user-friendly features.

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Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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