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Career Woman
Ecommerce website optimization to target an older audience
This short guide outlines the key steps in optimizing an ecommerce website to better appeal to the Baby Boomer market and older customers. In their zeal to appeal to...
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Boss Lady
5 ingredients needed to build a brand personality
There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so...
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Boss Lady
Today’s technology: personalization through automation
In today’s modern marketing world, consumer behavior has changed. We have long passed the point where the main driver for people to buy your products is the price. These...
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Boss Lady
You know, running your business from home needn’t mean being alone…
In today’s climate, many entrepreneurs discover that the pros of running a business from the comfort of their own homes easily outweigh the cons. Even if it’s simply a...
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Boss Lady
How pivoting your business can help it grow (big time)
As people we evolve. And eventually our businesses will, too. 15 to 20 percent of companies have undergone a transformation that made them radically different than when they first...
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Boss Lady
Using what you’ve already got to make more money
After years of managing large amounts of debt for a big house, nice cars and a lifestyle to match, my husband decided to quit work and go fishing. Together,...
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Boss Lady
Top 5 strategies for big picture thinking in your business
While running a business, it can oftentimes be rather difficult to focus on the big picture. Certainly, being heads down and in the weeds has its place. However, it’s...
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Boss Lady
6 key tips for business and career women to climb to the top
There are a lot of things we learn along our path to success. Here are the best tips and advice I’ve been given over the years. Use scarcity to...
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Boss Lady
How to generate leads for your B2B business
Online marketing may have made a lot of things possible, but it does not make B2B marketing easy. Generating leads can still be a challenge despite the various options...
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Boss Lady
Ambition is not a dirty word
One thing that never ceases to surprise me is the distaste of ambition. In my experience, many people often find the idea that someone is striving to achieve something...
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Boss Lady
Affiliate marketing is important in online business: here’s why
Affiliate marketing in its simplest form means that an online business pays an external website or source for driving traffic or sales through its referrals. The more traffic and...
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Boss Lady
7 Tools every e-commerce store needs
Online sales have become the bread and butter for even brick and mortar businesses, while ecommerce sites are preferred by new businesses due to their lower overheads. Regardless of...
