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Boss Lady
The whys and hows of blogger outreach for marketing
This guide outlines the importance of blogger outreach and how to go about it to raise your brand profile. Anyone who’s serious about business knows the importance of establishing...
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Boss Lady
You’ve got the perfect product, what comes next?
No matter what, every truly great business needs to start with one thing: a truly great product. If you don’t have a great product, then you simply don’t have...
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Career Woman
7 career benefits of being bilingual
Having the ability, skill, and knowledge to be able to speak two languages will stand you in good stead in many aspects of life. In fact, learning a foreign...
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Boss Lady
Why you need to know your NPS for client loyalty — and the best method for collecting it
Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out...
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Boss Lady
8 ways women can ensure they conquer in a men’s business world
Working in a man’s world presents a lot of challenges for women because, well, we are women. But these challenges can be overcome with a lot of hard work...
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Boss Lady
What’s in a name? Make sure your business gets it right
Coming up with the right name for your business can be an extremely challenging and time-consuming task. Many people spend hours agonising over what to call themselves that encapsulates...
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Boss Lady
Network like a boss!
OK, are you sitting down ‘cause I have a confession to make…ready… I actually like networking! There, I’ve said it. It’s weird I know, but it’s true! I really...
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Boss Lady
Why neuromarketing is getting smarter to promote your business
This guide outlines why neuromarketing is being used more in business, and how it can promote your brand. Neuromarketing has been around for the past decade and it has...
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Career Woman
Yes, women can be killer deal closers too
Not everyone is a natural born deal closer – and popular opinion has long said that men are better at it. We don’t believe that for a second, but...
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Boss Lady
How to really listen to your customers
Active listening, hearing what your customers really say, treating each and every one of them as individuals no matter how much your business grows is what it’s all about....
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Boss Lady
Training courses can grow your business
The key to success in any business is continual learning and improvement. In many cases, this learning occurs as the result of mistakes or through trial and error. Thankfully,...
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Career Woman
How to pick the career of your dreams
Any time you come to a decision to either begin a career or change to a different one, it can seem like such a harrowing and agonizing experience. And...
