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Boss Lady
Small businesses take over social media
Getting noticed amid the sea of businesses on social media can be a constant struggle for a small business. Avoid getting lost in complicated social media marketing advice. Focus...
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Boss Lady
Starting a business step 3: business structure
Following on from our overview of how to turn your hobby into a business, let’s look in more deep that the third step:The million dollar question … How do...
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Boss Lady
4 ways to grab attention and increase clients for your business
Unfortunately, customers are not going to fall into your lap. You’re going to have to go out there and find them. Grabbing their attention and doing something they can’t...
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Business of Men
When somebody (a man in this case) tries to copy you
Yes, there’s quite a bit of copying going on — and you can be the target of it without even realising somebody is preparing to copy you. One day...
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Boss Lady
What Kim Kardashian and successful businesses agree on: backend management
Entrepreneurs could take one lesson from Kim Kardashian: the importance of looking after your backend. If you’ve ever tried to start your own business, you’ll have noticed something: there’s...
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Boss Lady
How to disrupt the market
Marketing a new product can be difficult at the best of times, but it’s especially hard when it has the potential to revolutionise an established market.Especially when only a...
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Boss Lady
You’ve won an award — now what?
Winning an award can be a great public relations tool for a woman in business or the corporate world. But while the buzz of the announcement is, and the...
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Boss Lady
5 tips for how to have a perfect handshake
The handshake; a simple gesture offered in a greeting or farewell. It’s a meeting of palms in a rhythmic motion to symbolize peace, goodwill and human accord. It’s a...
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Boss Lady
9 tactics to improve your social media presence
Social media often appears like an easy marketing solution. Some business owners think they simply have to set up a profile, and they’ll benefit from as much success as...
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Boss Lady
Turn your hobby into a business: step 2 – business name
Following on from our overview of how to turn your hobby into a business, let’s look in more depth at the first step: the Business Name. Have you decided...
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Boss Lady
Be the Birkin: 5 ways to increase your perceived worth
There is a reason why the Hermes Birkin bag is worth so much. It is a high demand, much sought after yet not too readily available piece, which signifies...
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Boss Lady
5 ways to sell better
Everyone thinks that a sales job is easy, and that you just have to stand there and let the customers choose what they need. However, without a good presentation...
