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  • Boss Lady

    Benefits of social media marketing for businesses

    Social media marketing has become an essential marketing strategy to promote your business and attract new audiences. To stay in competition, businesses should engage customers with deals, offers and...

  • Boss Lady

    The benefits of vlogging

    In the age of digital marketing, content is king. Gone are the days when a full-page spread in the newspaper and a billboard or two would be enough to...

  • Boss Lady

    The three c’s to cope with stressful service situations

    Business owners and professionals in hospitality, tourism, conferences and events are being impacted by Covid-19 in unprecedented ways. Suddenly, you have no control over your trading terms, opening hours...

  • 4 Free or low-cost sites that will publish your company's profile

    Boss Lady

    4 Free or low-cost sites that will publish your company’s profile

    Throwing open the office doors and declaring yourself ready to do business isn’t going to get your company very far in the world. After all, promotion is everything when...

  • Tools to boost your new small business

    Boss Lady

    Tools to boost your new small business

    Starting a new business can be overwhelming, even more when you do not have the right tools to control and manage important processes. Let’s look at some essential tools...

  • 5 Trends business owners must know

    Boss Lady

    5 Trends business owners must know

    Running a business can often be stressful and exhausting. Whether it is a new company trying to make waves or one that has been around for years and trying...

  • Improve business communication with these tools

    Boss Lady

    Improve business communication with these tools

    A major part of successfully running a business is finding ways to increase efficiency and office productivity. Investing in good business communication tools can greatly affect the way your...

  • The power of the right business phone numbers

    Boss Lady

    The power of the right business phone numbers

    The most common perception of business phone numbers is that they are simply a means for companies and their clients to connect via phone calls. However, a business number...

  • 10 Small business grants for entrepreneur women

    Boss Lady

    10 Small business grants for entrepreneur women

    Women entrepreneurs are on the rise in almost every industry. And various organizations and associations are supporting them by offering small business grants, consultations, and other tools. With such...

  • Boss Lady

    5 Bad credit consequences for your business

    Your credit history and score are two important things individuals should keep track of in order to make big purchases and get approved for credit cards and loans of...

  • Career Woman

    What to do if your ideas are repeatedly stolen

    Ever had this experience? You’re in a meeting, you introduce a great new idea, but nobody seems to notice. Minutes later, a man repeats your idea, and everyone says...

  • Personalization tips to improve your email marketing

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    Personalization tips to improve your email marketing

    Companies use email marketing to reach customers at all stages of the sales funnel. From brand new and potential customers to the returning and loyal customers, email marketing lets...