Boss Lady

How to sell products on eBay like a pro


Are you a beginner in the business field looking for a platform to bring your products to buyers? If you’re not at the stage of setting up your own eCommerce site yet, eBay is your best bet. This online marketplace still has a command over the global online shopping trade, and it’s little wonder increasingly more businesses are selling on it..

But like every other eCommerce platform, cracking the eBay code requires knowledge and expertise. To make the best of the exposure and earn money like a boss, you need to know certain tricks of the trade. Check out these pro tips to sell your products on eBay.

Create a credible profile.

The most important thing to become a successful businessman is to establish trust in your buyers. If you think opening a profile and finding the right buyer can be done in a day, you’re wrong. We recommend giving some time to your profile, preferably buy some stuff yourself first. Your profile should look genuine to others.

Make sure to pay on time and give feedback on the website. The goal is to gain a great rating on eBay. Your user name also contributes to this factor. Choose a user name in tandem with the things you sell. Remember, your eBay profile should not resemble the Myspace page of a teenager.

Be honest about your product.

People afraid of buying things off eBay are mostly concerned about getting substandard stuff and paying more for it. So, it is wise not to sell stuff that are not worth buying. Your used stuff might be useful for others, but don’t try getting rid of broken or damaged stuff by selling it.

If your product has defects, be honest about it. You will always find people to take your product by being honest, but a bad review leads to a bad reputation, which will seriously hamper your future sales. Even if your defective item gets sold for a lower price, the honestly will lead to more profit in the long run.

Provide clear pictures.

Mostly, people do not contact sellers unless they have provided pictures of the product they’re selling. It is always wise to take clear pictures of your item and show all its size. Having about three to four pictures for one item is enough; don’t overdo it. Make sure your click is not blurry.

If it’s a guitar, the front will do. If it’s a dress, make sure you show the front and back. So, your product should dictate how many pictures there should be. If you’re worried about eBay’s picture charges, just upload the pictures to a free site and provide a link to those on your post.

Work on your product description.

We know this is not a high school essay that you need to put efforts into, but being too casual about the product description might backfire in a way you would never imagine. Provide a clear and concise description of your product so that people don’t torture you with annoying questions.

Another great idea to appear in more searches and get more exposure is to use keywords properly. Keep descriptive keywords in your product title as well as the description. Cram as many keywords as you can, so that maximum number of people find your product in their relevant searches.

Timing is key.

Not all products are in demand all the time. Knowing the right time to put up a listing ensures that your product gets sold for a higher price. In general, the best time to close a bid has been proven to be Sunday evening. Weekends are when most casual buyers go about their scrolling, so let your product be in the picture then. The best idea for a 10 day auction is to start it on a Thursday.

If your product is relevant to a season or festival, you should put it up about a month before the event. Start selling sweaters at the beginning of Fall, and sell a Halloween costume at the beginning of October. That’s the basic idea.

Know what price to set for your product.

It is unwise to set a very high or very low price for your product. Do not set the price equal to what you paid for it in the first place. Know that customers looking on eBay probably won’t match retail prices. A good idea is to get a reference of prices set by other similar sellers to keep yourself in the competition.

Sometimes it is a good idea to start the bidding at a low price. More buyers will be interested and the bidding war might just get heated to give way for a higher price. However, don’t use this technique for rare or very expensive items. Know your product’s worth before setting the price.

Have a transparent return/exchange policy.

A seller needs to maintain a good relationship with customers, so ensure you have a transparent exchange and return policy for your items. Even if you don’t like to offer a return policy to customers, eBay requires you to do so. It is best to keep a fair return policy so that your buyers have a positive feedback towards you and your products.

Sellers having a 30-day or longer return policy are preferred by eBay in search results. However, be clear the return will only be processed if the product is shipped back on time and in perfect condition. You can always refuse to give money back if the product is damaged by the buyer.

Which shipping is best: Free or Paid?

Sellers have a vastly divided opinion on this issue. However, the thing to assure is that your product does not get damaged while shipping. So, choose your shipping method wisely. Most sellers offering free shipping include the price in the product’s cost, which is the best thing to do in case of flat shipping.

Never offer free shipping for heavy items or products that have to be delivered far away. You will end up paying a lot from your pocket that will negate any profit you were hoping to make. Be clear about the item’s dimensions to keep track of oversize charges.

Although eBay is an open platform for one and all, you should educate yourself about its terms and policies before selling or buying anything there. Making quick and easy money is a cakewalk here, if you follow our guidelines. Just be honest and wise about what you’re selling, and make sure you get paid fairly for your product.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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