All posts tagged "business marketing"
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Crisis management plan: How to climb out of a business crisis quickly
It’s not uncommon for a business crisis to hit you, and it usually happens when you least expect it. You need to be prepared with a crisis management plan. That’s why it’s a good idea...
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9 things that keep your business running smoothly
A lot of people assume that the hardest thing about running a company is the beginning period, when you’re starting up something brand new, when you’re full of optimism and starry-eyed hopes for the future....
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Why you need to know your NPS for client loyalty — and the best method for collecting it
Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across...
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What’s in a name? Make sure your business gets it right
Coming up with the right name for your business can be an extremely challenging and time-consuming task. Many people spend hours agonising over what to call themselves that encapsulates everything that their company stands for....
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Why neuromarketing is getting smarter to promote your business
This guide outlines why neuromarketing is being used more in business, and how it can promote your brand. Neuromarketing has been around for the past decade and it has only recently become a trending topic...
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Why struggle when you can outsource?
The way we do business is changing. Back in the day, it was okay to open a shop selling items you loved or to take over the family business and stick to what you know....
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The 3 biggest threats to your business: cybercrime, staff and you
If there’s one thing that every single aspiring business owner should be aware of, it’s this: ever business carries risks. There’s no way to deny that risk is a major part of any business. Sure...
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You have to make your brand foolproof
It’s so important as a business that you have a clear brand. After all, it’s how clients will recognize it’s your company. And it can help you to have a USP which makes you stand...
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Why clients aren’t buying from you
A lot of people make the mistake of not understanding their market BEFORE they launch their business or product. As far as marketing goes, this is where a lot of people drop the ball. This...
