All posts tagged "business marketing"

Are you REALLY ready to take the plunge and start a business?

So you have a great idea for a business. If you are anything like me you want to spend your days fulfilled and doing something you really love. Right? Like me you might also be...
Everyone wants their business to disrupt, but how can you actually achieve this?

Whether you’re a brand marketer or a business owner, there is one thing that you become aware of – reaching your consumers is becoming increasingly difficult. This problem is exaggerated in the modern age, with...
AirBnB: What can we learn from these marketing gurus?

In a world with ever diminishing resources and luxuries previous generations took for granted, the sharing economy has really boomed. It doesn’t matter if you can’t afford the upkeep on your own car or can’t...
The greener grass: why your marketing should be organic

It’s not some kind of holistic marketing, nor is about to switching your marketing message to appeal to the wellness crowd. Organic marketing is the opposite of interruptive marketing. Interruptive marketing stops your potential convert...
5 Content marketing strategies to grow your business

In today’s competitive marketplace, launching and growing a business presents many challenges. One of the most effective ways to promote your brand, reach new audiences and gain clients is through content marketing.Content marketing typically yields...
Tools you need for taking your business international

Many entrepreneurs and business owners will agree that growth is a huge ambition one or all of us will share. Most of the time that growth will run in stages, starting from the locality, to...
The essential guide to growing a small business

If you’re a small business owner or have entrepreneurial aspirations, you’ve already thought about ways to grow your business. Growth requires investment; understanding and accepting that you have to spend more (time, energy, money) to...
Why corporate responsibility can be more than a marketing tool?

When I first started implementing CR policies almost two decades ago in the mining sector, it was thought of as a strategic play reserved mainly for the top end of town. However, today this is...
The right ways (and the wrong way) to track employee performance

Tracking performance is never fun for anybody – tracker or trackee. But there are several strategies you can use individually or in conjunction with other pointers (depending on what can be deemed applicable in your...