All posts tagged "business marketing"

How to run an effective integrated marketing campaign across multiple mediums

Did you know, to successfully engage a customer, the average business requires seven touchpoints to inform and inspire that customer to make a purchase? And if you are looking to change the perception of your...
Why video marketing is essential for success: infographic

Video marketing is has become a more popular trend in the last couple of years and over 63% of companies are using video marketing to gain further promotion and they are usually succeeding if they...
The SEO expert checklist: The most important things to know about your candidate

There’s no question about it. There are many ways to make money online and one of the most effective ways to do so is through search engine optimization. It’s a basic marketing principle that the...
Offline marketing for an online business: 8 most effective methods

For many business owners in the digital era, offline marketing is a thing of the past. After all, why bother printing off and handing out thousands of flyers when you can simply update your brand’s...
What to look for in a digital marketing agency

If you do a Google search for ‘Digital agency in my area,’ or post a job in a Facebook business group, you’ll be inundated with agencies vying for your business. As an owner of one...
4 Ways you may be accidentally sabotaging your own marketing efforts

You’re probably thinking that marketing your business in the digital world should go something like this – develop a strategy, implement, reap the rewards and done. Friends, if only it were that simple. Successful marketing...
Inexpensive marketing ideas for small business owners: 5 tactics

Marketing is often perceived as ‘difficult’ and ‘expensive’. In truth, it can be both of those things – but only if you overthink it and wilfully spend too much money. We have outlined the top...
6 Invaluable lessons musicians can teach you about marketing

What does it take to succeed in music? If you said “talent”, you’d only be partially right. While talent is essential, it’s often strong marketing that helps set artists apart in the uber-competitive music world....
Keep your eye on your marketing ROI

So many people dismiss it, even consider it dirty. The concept that asking people to work with you in some way cheapens your brand. I have never understood why people stand on a soap box...