All posts tagged "marketing"
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Digital marketing should be about people, not numbers
Most people are looking at digital marketing from the wrong angle. Businesses need to be thinking about people rather than the marketing channel used. “People must be at the heart of every digital marketing campaign,”...
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Storytelling for business: Why you need it to be successful
In our digital-happy world, audiences are bombarded with countless messages. This online chatter makes it more difficult to make your brand’s voice heard. Long gone are the days when a single press release could gain...
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Inexpensive marketing ideas for small business owners: 5 tactics
Marketing is often perceived as ‘difficult’ and ‘expensive’. In truth, it can be both of those things – but only if you overthink it and wilfully spend too much money. We have outlined the top...
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6 Invaluable lessons musicians can teach you about marketing
What does it take to succeed in music? If you said “talent”, you’d only be partially right. While talent is essential, it’s often strong marketing that helps set artists apart in the uber-competitive music world....
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What is masstige, and why this niche is taking off
Masstige has become one of those phrases bandied around in the marketing world for some time now. It has traditionally been a niche, but as borders break down and technology improves it is starting to...
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How email is taking over your life – and what to do about it
Do you get that sinking feeling every time you open your email inbox and see just how many new emails have arrived since you last checked? Yeah, I’ve been there too. If you had told...
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5 winning content marketing ideas for small businesses
As a small business owner, you must always be on the hunt for ideas that can help you promote your services and products. Content marketing can be the solution to all your marketing woes. It...
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How to become a freelance event planner
Event planning can be an incredibly lucrative career. That’s because not that many people think they can just plan events. And so, the competition isn’t that great even while the need remains high. After all,...
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Mobile marketing: how to dominate in the future
Since the invention of the cellular telephone, and its advancement to the newer smartphones, marketers have identified and tried to maximize its mobile marketing potential. With the recent rise in usership of mobile devices and...
