Boss Lady

3 Ways your business can reach new customers

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Your current consumer base might be the bedrock of your business, but they aren’t your be-all-and-end-all. There will come a time when even the most loyal of your clients will move on and seek pastures new, which is why you must constantly be looking for ways to attract new customers.

No matter what stage your business is at in its lifecycle, you must resolve to reach new customers at all times.

To find out how this can be achieved, be sure to read on.

Optimize your SEO

In today’s digital climate, optimizing your SEO efforts is one of the best things that you can do to reach more customers. Successfully managing to carry out this crucial task will result in your startup appearing on more screens, more often.

As a result, casual customers that would otherwise have remained oblivious to your business’ existence will be made aware of you and the services that you provide.

When going down this route in your bid to reach more customers, it’s important that you align yourself with a full-service digital marketing agency such as Digital Marketing Reinvented. This expert company won’t leave any stone unturned in their bid to help you reach more prospects across the entire web.

To help you expand your reach, they will:

  • Perform a SEO audit for you
  • Help you to conduct thorough keyword research
  • Assist you in optimizing your on-page technical SEO
  • Aid you in your off-page link building endeavors

Work on your elevator pitch

Your elevator pitch is the synopsis that you provide whenever anybody asks about your business. It’s that quick explanation that details your background, your experience, and the services that you offer. Why is it called an elevator pitch? Because you should be able to present it in its entirety during the briefest of elevator rides.

If your elevator pitch is to draw customers, it needs to be both detailed and direct. If you’re to succeed in finding the perfect balance in this instance, it’s imperative that you put the following advice into practice when working on this all-important speech:

  • Cover the basics (who you are, what you do, etc.)
  • Aim for the speech to last between 30 and 60 seconds
  • Make sure that the speech is persuasive and compelling
  • Share your skills and qualifications briefly
  • Practice this speech over and over again — you never know when/where you’re going to need it

Speak at industry events

Put the knowledge that you have gained and the experience that you have accrued in your field to the test by speaking at industry events. Taking this course of action will allow you to showcase yourself and your business to clients that won’t have previously been aware that you even existed. What’s more, being in such close proximity to these clients will allow you to reach out to them without having to worry about your message getting lost in transmission.

To stand the best chance possible of turning these prospective clients into fully-fledged customers of yours, you should take some time to improve your schmoozing technique before attending the event.

About Carol Lucas

carollu@thebusinesswomanmedia.com'

Carol Lucas is a business coach and mentor who focuses on a wholistic approach to work-life balance.

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