Boss Lady

Is your business ready for success? How to plan for expansion


Every small business owner dreams of success. When you’ve invested blood, sweat, and tears, there’s nothing more satisfying than watching the numbers on those balance sheets increase. If you’re new to business, you may be in it for the long-haul, but what if success comes sooner than anticipated? Are you ready to ride the crest of the wave?

Adapting your workforce

If you suddenly become inundated with orders or you have a surge in requests for meetings with buyers or clients, you’re going to need to adapt your workforce. Many businesses start small, and this is a wise decision. You don’t want to take on a large group of employees only to find that you haven’t got enough work to go around. As your business grows, you could consider adding to the team or think about options like hiring freelancers on a short-term basis or outsourcing certain elements of the business.

Outsourcing gives you the advantage of expert knowledge if you don’t have experience in a certain area, and it also enables you to focus on priority tasks. If you’re running a marketing agency, for example, you may not want a tech support team on-site, but working with a firm that offers IT support will give you the backup required as and when you need it. If you do find that your business grows very quickly, and you need new workers fast, launch a targeted recruitment drive. Advertise positions online and set aside a window for interviews.

Upgrading your technology

Most business owners understand the value of technology when it comes to facilitating the day to day running of the company. If you’re expanding, it may be worth looking into upgrading the technology you use. If your website is receiving more traffic, for example, this shouldn’t mean that users have to wait an age for images or clips to load. If your site is slow, this can put people off. If you don’t already use a cloud platform, this is something you could look into. Cloud services like those available at enable you to store and protect data quickly and simply. If your business has expanded in terms of location, for example, you’ve opened new branches, state of the art technology could save you time and money when you’re communicating with colleagues from different areas. You can link up via video calls and use software to work on collaborative projects seamlessly.

Identifying areas of investment

When your business is growing, it makes sense to invest and generate further development. Research and analytics can help you identify areas ripe for investment. If you’ve got a marketing strategy, for example, using data will enable you to zone in on the leads that are generating more sales.

If you run a business, the one thing you dream of is success. Sometimes, it can take a long time to enjoy the fruits of your labor, but in other cases, you may start to reap the rewards much sooner. If the early signs are positive, make sure you’re ready to expand.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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