Boss Lady
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Geomarketing 101: 6 Tips for driving traffic to your location
If you have a brick-and-mortar business, then geomarketing should be an important part of your marketing strategy. Learn the basics with our guide. There are an estimated 3 billion smartphone users around the globe. Within the coming years, that...
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Different ways to track your marketing progress
A marketing strategy is defined as the overall plan for targeting potential consumers and converting them into loyal customers of the products and services your business offers. For any business, having a strong marketing strategy is incredibly essential. That...
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4 ways to improve your leadership skills as a culturally diverse woman
You’re ambitious, talented, resilient — and keen to make it to the top. However, as a culturally diverse woman, you may feel that there’s often been something holding you back, you just can’t put your finger on it. Well,...
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Credit card payments: Why a small business should accept cards
Small businesses are used to cash payments, but many are transitioning to accept credit card payments as there are plenty of good reasons to do so. Card payments involve using a credit or debit card in paying for products...
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How to drive traffic to your website: 5 evergreen ways of driving traffic
If you’ve got a new website or online venture, you probably know how important driving traffic to it is. It doesn’t matter how good your offer is, but if nobody gets to see it, then it’ll be hard or...
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Financing your business: Should you take a personal loan?
Every company in the business world strives to grow and become more successful, and they work hard to have the means to carry on. Whether your business is big or small, an established company or a startup, the main...
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Networking and security solutions your business actually needs
Starting a business can be quite challenging, and it will probably be the most difficult thing you have to do in your life. It definitely does come with its rewards, and you’ll feel more fulfilled than ever, but you...
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Strengthen your business with the ever-increasing trend of digital marketing
Want to anchor your business in the competitive market but do not know how? Well, the most engaging and useful method of doing so is digital marketing. The emergence of digital marketing proves to be quite useful for all...
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Wearing a school dress as a 36-year old CEO, and what it taught me
With One Girl’s annual Do It In A Dress campaign currently underway for 2019, I thought I would take a moment to reflect on my time wearing a school dress for Do It In A Dress 2018…. Each October,...
