Boss Lady
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Savvy marketing for solopreneurs
Building a business all on your own is difficult. You oversee all the little details as a solopreneur, including the marketing that brings customers to you. Online marketing can be frustrating because there is so much information on the...
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The 3 strengths we women can depend on for business success
We started our business without any experience, but we depended on three strength traits that that can build a foundation for success. When we founded Those Girls Beverage Co just over three years ago we made a decision on a...
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Should you expand your business overseas?
Expanding your business locally is already a big enough decision. You need to consider all the costs, you need to think about how many employees you want to hire and you also need to think about the location. But...
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Is it time to re-evaluate parts of your business?
One of the biggest mistakes that any business owner can make is to assume that their business can survive as a static object. A business that refuses to move forward or adapt in any way is one that is...
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How to unwind after a long business day
As women in business, we often find ourselves working long, stressful days without much hope of relief in sight. This can have a huge knock on effect to our personal lives and often affects our ability to unwind. It’s...
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5 ways to beat the challenges of being a woman in tech
My co-founder and I both left very female-dominated industries to set up Careseekers, an online platform that directly connects care workers and people needing in-home care. We built the platform from scratch after we struggled to find suitable and...
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Is TV advertising dead?
Recent studies report that TV advertising is having less impact now than ever before. Since the emergence of TV on demand and online streaming services,consumers now have the option to skip through traditional TV adverts which often results in...
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A quick guide for hospitality, cafe and restaurant start ups
Starting up in hospitality can be a hard chore — especially if you don’t have much previous experience. If you haven’t got the skills required for this career, it’ll soon become apparent. But for those who are trying to...
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Power up! strategies for women in online businesses
In our online world, businesses are channeling their resources into the web like never before. Future consumers will have grown up living completely under the umbrella of the internet, meaning traditional marketing techniques simply won’t have the same effects....
