Boss Lady
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The entrepreneurs’ secret ingredient of success: sleep
“Sleep-deprived entrepreneurs are soon going to be a thing of the past” says conspicuous business leaders like Arianna Huffington and Jeff Bezos as they continue to endorse the importance of sleep. Often the number of hours available in the...
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8 best phrases to use when you want to close a deal
If a painting is worth a thousand words, then your words are worth a thousand deals. You can prep and polish your presentation as much as you like, but using the wrong words can stop you closing the deal...
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3 keys to growing an online business profile
If you are running your business online, you need to think about your profile. In particular, you need to understand what will allow your business profile to grow and what could hinder it, or even stop it in its...
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The 10 rules of great email newsletters
Email newsletters are often not done well and the sender often wonders why people are opting out by the droves. In a very simple term, think about what you like to read. If you don’t like being ‘sold to’...
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Alternative career options for women
Whether you’re already a mother, a woman considering motherhood or simply a woman looking at your career options, you need to be aware that career disruption or difficulties re-entering the workforce post children is a possible reality. In Australia,...
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Starting a business step 4: business brand image
Following on from our overview of how to turn your hobby into a business, let’s look in more dep that the fourth step: Do you look like a professional business? By “professional business” – I mean the image that...
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10 steps to lead a client to closing a deal
Imagine making the best pitch of your life, only to have the client say no. It would be devastating, right? Yes — and demoralizing, too. But there are strategies and steps to ensure that when you are leading the...
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Infographic shows process of designing perfect business logo
After the name, a company logo is arguably the most influential element of any brand. Unfortunately, it’s an item that many businesses fail to utilise to its maximum capabilities. For the vast majority, those failings stem from not understanding...
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Small businesses take over social media
Getting noticed amid the sea of businesses on social media can be a constant struggle for a small business. Avoid getting lost in complicated social media marketing advice. Focus on your small biz strengths and use a few simple...
