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Curb appeal: why you should focus on your storefront

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In an ever-expanding and evolving digital age, it can be a challenge to keep a more traditional store, with physical premises, thriving. However, there are still plenty of people who enjoy the shopping experience, and if they like your products and wares; they’ll continue to head inside your store. Whether you have an independent clothing boutique or are part of a franchise business, the effort you put into the aesthetic and appearance of your shopfront will be crucial to its success. You want to look as appealing and welcoming as possible on the street so that you’re regularly encouraging new potential customers to walk into your shop and discover what you have to offer them. Therefore, it’s worth putting plenty of time and effort into keeping your storefront as pristine and inviting as possible.

Fortunately, there are plenty of ways to improve, upgrade, and spruce-up the front of your business so that you can benefit from a steady stream of customers. There are changes that will suit an array of budgets, so you’ll be able to find things that are just right for you. The following are some ideas, inspiration, and advice for those who want the front of their store to shine so that it reflects the service and products that lie within.

Keeping it clean and tidy

The simplest way to improve any space is to give it a thorough clean and tidy and to keep up the good work in the future. Therefore, it’s worth making sure that windows, woodwork, bricks, and signage are all as clean as possible. It’s worth employing professionals, like window cleaners, to come and wash what’s regularly needed. You can also look into the best ways to fix and prevent graffiti so that your shop doesn’t suffer at the hands of vandals, and only reflects the values of your business.

A fresh coat of paint

As long as you’re within the guidelines for your area; it’s always worth giving your store a fresh coat of paint to give it a new lease of life. The color could reflect your branding, or you can keep it chic and simple with a dark, neutral hue. Chipped and peeling paintwork make any building look tired and unloved, so invest in rectifying these areas or start again.

It’s in the details

Often, it’s the details that really show off a store’s character and aesthetic. Therefore, it’s worth adding some unique touches that will set you apart from the rest of the street and rows of generic stores. Door handles, hanging baskets or plant pots, sandwich board and hanging-door signage, and a welcome mat are all ways to further tempt people into your shop. A little bell as they enter the store is another detail that will help to set the tone for their shopping experience.

Window displays

If you benefit from large store windows; utilize them, and switch-up the displays regularly. These are the perfect way to showcase your business and brand, so make sure that your visual merchandising begins on the outside so that you’re always bringing new customers inside.

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