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Customer loyalty programs – the growing trend and its effectiveness


Loyalty and trust have always been an important part of all human interactions and transactions since the beginning of times. People tend to have tightly knit relationships with not only their family and friends but also with the familiar faces of vendors and merchants. In the world we live in today, we have plenty of options when it comes to buying anything. From some great food to eat, to finding something to gift to someone special etc, we are exposed to a plethora of choices. While this definitely has added to our convenience, it has also become very overwhelming for us. The customers have a challenge finding the best product or service to buy while the businesses face the challenge of offering the best products and services and staying relevant amidst all the competition.

One of the biggest part of this challenge is addressed through word of mouth marketing. People today listen to the opinions of their peers and friends or log on to an online review website before they make a decision to purchase anything. Another part of this is customer loyalty. Customers tend to rely on the businesses that they find genuine and reliable. And, it gets all the more better when there is an added incentive to return it.

Loyalty programmes

Loyalty programs are offered by organisations of all kinds and sizes, as per From small nail salons to large airline, loyalty programmes offer customers a little extra incentive that keeps them coming back for more. These programmes persuade happy customers to return to them for more. Loyalty programmes are not limited to any specific industry as well. Every industry offers these programmes as an incentive to their customers.

It instils pride in customers

Loyalty programs are proven to build an emotional connection between the customers and the organisation. This makes customers come back for more and helps in retaining customers in this era when the market is full of competitors. To make your loyalty programme work, you need to offer your customers something that helps them identify with the value of the brand, and take it as a matter of pride for themselves. Thus, you need to ensure that the quality of your product or service never goes down.

A win-win for both sides

Loyalty programs are a win-win for both the business and the customers. Brands invest in loyalty programmes in a bid to gratify their customers. On the other hand, customers spend later on to earn these rewards. Nothing can replace the value and effectiveness of loyalty programmes when it comes to long-term business growth.

Keeping your customers loyal to your business is something you need to invest in even if you have a lot of traffic coming to your business. To keep the old customers coming back for more, you need to offer them promotions and other rewards in terms of loyalty programmes. However, just offering loyalty programmes will not do the job for you. You first need to have something that offers value to the clients.

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