Boss Lady

Building a global online presence with impact


Business has been and always will be an area of intense competition. Of course, this competition is necessary for markets to be fair. But, it can out a lot of stress on smaller business who can’t keep up with the bigger boys. One of the biggest areas that people struggle with in this sphere is their online presence. It can be very complicated to host and manage social media accounts. And, most people don’t know how to make a website. To help you out, this post will be going through some ways to build an online presence that has true impact — around the world. So, now, all you have to do is get to work!


The biggest part of your global online presence is your website. This is where customers are most likely to see your business for the first time. So, it’s important that your website is good. A lot of small businesses resort to building their own site with a free tool. But, these tools won’t give you the most polished result. For that, it’s best to go with a professional development company like eDesign Interactive. This will give you the scope to create a website with loads of unique features. And, it will put a professional designer to work on the way that your website looks. The results of this sort of work are usually very much worth the cost. And, you can see the money that you spend on something like this as being an investment into your company.

Social media

The next item on the online presence list is free, thankfully. But, it will still take a lot of your time. Social media is a great way to get in touch with your customers and raise brand awareness. Social media can be incredibly powerful; if it’s used in the right way. Your designer will provide you with some graphics from the website design. And, you will be able to use these to make your accounts. Once you’ve done this, you can start to focus on your posts. Most business will create their posts in bulk. And, then, they will use a tool like Buffer to get their posts out there. This gives you the chance to make sure that your posts are always consistent. And, it will help you to ensure that you always have something ready.


A lot of people see video as an expensive avenue to go down. So, it can make a business look especially professional if they have some well-produced videos on their site. Thankfully, these aren’t too expensive to create. A thirty-second clip of text flying around a screen can look great. And, it won’t cost you too much to get your hands on. There are loads of budget video production companies out there. Usually, you can get your hands on your new video just hours after placing your order. But, you will have to write all of the content for it yourself.

Hopefully, this will give you a good idea of what needs to be done to build the best possible online presence. A lot of people ignore this area of their business. But, this can result in losing potential customers. In such a competitive world; you have to stand out.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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