Boss Lady

Marketing tips for fitness businesses


If you own a fitness business, be it a gym, pilates or a yoga studio or similar, it is important to market successfully. However, with more and more fitness companies opening today, this is often easier said than done. With that in mind, let’s take a look at some top fitness marketing tips to follow…

  • Blog about common questions – A blogger outreach campaign is a must for any fitness business. Make connections with quality blogs related to fitness and write guest blogs on interesting topics. Make sure your posts are interesting, original, and engaging. Not only is this a great way to engage with your target audience, but also you will benefit from premium quality backlinks and you will establish yourself as an expert in the industry too.
  • Make sure your website is responsive – A stylish and professional fitness web design is a must. Your website must represent your brand, load quickly, and be easy to navigate. It also needs to be viewed optimally across all devices. If your website is not responsive, you are going to be missing out on a huge number of customers. After all, mobile Internet is the preferred browsing choice for most people today. Without a responsive design, your website will be difficult to view and use, resulting in viewers simply looking elsewhere.
  • Provide bios on your website – This is a great way to connect with people. Feature your team on your website to make people feel more comfortable about choosing your fitness business. Having a bio is not enough – it needs to be constructed carefully most bios are static and too carefully contrived, which is why they struggle to make the desired impact.
  • Make videos – This is one marketing trend that every fitness business should be capitalising on. Video marketing is beneficial because it appeals more than content does, and it enables you to get across information in an easy and effective manner. With fitness businesses, this gives you the chance to give people a glimpse of your classes and the service you provide.
  • Setup referral programs – Another tip for fitness businesses to make the most of is to set up referral programs. By giving your clients incentives to encourage their friends to sign up, you are bound to get more people interested in your business.
  • Have a powerful membership program – Last but not least, make sure you set up a powerful membership platform. This should give members the ability to manage their gym or fitness membership with ease. They should be able to book classes, manage their payments, read useful tips, and so on. Your membership platform not only needs to satisfy the needs of your members, but it needs to be easy to use and intuitive.

If you follow the advice that has been mentioned above, you should find it a lot easier to market your fitness business. From having an effective website to blogging about common questions, there are numerous ways you can propel your company in the fitness industry.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

Recommended for you