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Boss Lady
The 10 craziest ways hackers steal data
Cyber attacks are getting more prevalent and ferocious every year. According to Samir Kapuria, Vice President and General Manager of Symantec’s Cyber Security Services, there were over 27,000 reported...
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Boss Lady
Instagram marketing tips for mega growth
The year is coming to a close and now is the perfect time to sit down and plan out your marketing strategy for the New Year. Instagram has certainly changed...
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Boss Lady
Social media 101
If you haven’t already heard: social media is becoming one of the most successful and prolific types of marketing in the world. People all over the globe are glued...
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Boss Lady
Smashing ‘The Look’ in business
We’ve seen tough new measures against discriminatory workplace dress codes appear and be implemented. Employers were expressly banned from requiring their female staff to wear an item of clothing, including...
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Boss Lady
5 tips to utilize big data in business
Big data is the fanciest buzzword around town. Every other business owner is either paranoid or excited about this new lifestyle which has been introduced to everyone who can...
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Boss Lady
What are the 3 main challenges women face?
There is a trend I see with women generally around the country. A lot of women when I’m coaching and training, talk about having basically three issues, that I’d...
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Boss Lady
Assertiveness in communication: The ultimate confidence boost
This guide outlines why assertiveness in communication will give you confidence, and how to achieve it without being a jerk Looking back on the past eighteen years of my...
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Boss Lady
How to grow your business selling online courses
It’s a great time to have an online business, and the potential is boundless for the success you can enjoy. If you have something teachable to share with people,...
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Boss Lady
4 Women who shook the foundations of automotive business
Historically, women have not generally gravitated towards the automotive industry; racing, repairing, building and maintaining vehicles tends to be more of a male thing. Of course, this doesn’t mean...
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Boss Lady
Business goals and objectives: the major ones
Sometimes it is a powerful move just to look at what others are doing, particularly those who appear to be more successful than yourself. Rather than becoming embittered by...
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Boss Lady
How to shape a business organically
As the founder of Shapes in the Sand, I believe in order to grow a business organically you need to stay true to what your values are and be...
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Boss Lady
Content marketing tips: 5 tactics for a small budget
This guide outlines five great content marketing tips for those trying to market on a limited budget. Content marketing gives you a fantastic way to reach targeted audiences without spending...
