Boss Lady

Should you outsource your marketing?


Marketing can be a complex, time-consuming and expensive part of the business. You may think that all marketing involves is social media and making images, but actually there are a lot of different elements involved in making that perfect marketing plan for your business. If you don’t currently have a marketing team you may want to look into whether you can outsource some elements of marketing- it will save you the time, stress and also bring in more followers and customers to your business.

Lead generation

If you are looking into using different marketing companies for your business start first with finding reviews online such as these: king kong marketing reviews. Having that to fall back on will give you peace of mind when you come to choose a company.

Lead generation is a part of marketing which takes a lot of time out of your day. It involves finding new customers for your business and increasing the relationship you have with your current customers too. Here are some elements of lead generation you could outsource:

  • Verifying Contact Information
  • Qualifying Leads
  • Booking Appointments

PPC Campaigns

When you set up a PPC campaign with a site such as Adwords, you may think that all you need to do is set off the campaign, wait for it to run and then take a look at the results, but there is actually a lot more work which goes into the process. You will want to be monitoring the campaign as it goes so that you can see whether or not it is wasting your time and money. If you don’t have the time or ability to be monitoring campaigns like this constantly, then you may want to instead leave it to a company.


SEO is a complex part of marketing which many companies will decide to outsource. Unless you have someone in the business who is qualified and has the knowledge in this field, you may struggle to do it effectively yourself. SEO involves working with your computer’s code, creating reports and running audits. It can be a full time job in itself. When hiring, be sure to consider the SEO interview checklist.

Social media

Social media is one of the more creative sides of marketing, but the key is to be social. You need to be able to dedicate the time to each of your social media accounts to create content, post it in interact with your audience. The best social accounts take the time to create content which fits the personality of the business and they take time to engage with the wider community. If you don’t feel as if you have the time to do this, you may want to outsource.

Content creation

If you want to get the best quality content for your company blog, then you will need to look into outsourcing this part of the business. The good thing is that great copywriters exist on every corner of the web and will be able to dedicate the time to creating engaging and informative content for your audience to enjoy.

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