Boss Lady

Strategies to improve customer relationships


The modern consumer has high expectations and a great product doesn’t cut it anymore. The world of online retail means that people have more choices than ever and there are plenty of people out there with great products. Customers also want a company that is invested in forming a relationship with them and they want a personalized service, which is why relationship building is one of the most important aspects of your business. Unfortunately, a lot of companies struggle to forge those connections with potential customers and it has a big impact on sales. If you are having relationship issues, these are some of the best ways to fix it.

Use social media as a communication tool

Social media is one of the best digital marketing tools that you have at your disposal, but a lot of businesses fail to take full advantage of it. It’s a great way to build a brand and share content, but it’s also a brilliant communication tool. You can interact directly with customers and respond to their comments and likes, which is such a simple way to make people feel seen and start building that relationship. This kind of engagement is one of the best things about social media, so it’s important that you are active and you respond to everybody. If you find that difficult, consider hiring a digital marketing agency to manage your accounts for you. Having a dedicated company taking care of your social media accounts means that all customers will get a response and you can increase engagement, which will improve those customer relationships.

Expand your customer support options

There are a lot of different ways to communicate with customers and offer support, so it’s important that you make it as easy as possible for people to reach you. Having a well staffed call center is important, but what about live chat services or email support? If you provide more channels for your customers to communicate with you, it’s easier to get that dialogue going and your customer service will be better. Some people don’t have the time to call you on the phone if they have a busy work life and they’d rather go through email or live chat, so investing in new communication tools makes life easier for them.

Encourage customer reviews

The customer journey doesn’t end once you have made a sale and if you don’t pay attention to existing customers, you won’t be able to build a long lasting relationship. People want to feel that their opinion is valued, which is why you should encourage customer reviews. It gives them the opportunity to give their verdict on the product and address any potential issues that they might have. It’s also very useful for you because it shows you if there is a problem with the product or your customer service that needs to be fixed. On top of that, it acts as a great marketing tool because people have a lot of trust in the opinions of existing customers and lots of good reviews will drive sales.

Personalize your email marketing

Email marketing is a great cost effective way to reach your customers and it’s so easy to add a personal touch. Firstly, always use the customer’s name in every email that you send them. It’s only a small thing but it immediately establishes a level of trust between you. You can also use personalized product recommendations based on their previous purchases or their browsing history on your website. Sending a list of recommendations for products that they are actually interested in is far more valuable than sending the same generic list of deals and offers to everybody on your email list.

Host a business event

The online world is great, but there’s no better way to form a relationship with customers than meeting them face to face. That’s why you should consider hosting your own business event and getting up close and personal with customers. It’s a brilliant opportunity to meet a lot of potential customers in a short space of time. It also allows you to demonstrate your product in the flesh, which is a lot more effective than the pictures and videos on your website. Hosting an event is a big investment, but it can be a very effective way to forge relationships with new customers. If you are releasing a new product, a launch event is a particularly good way to get people interested.

Using these tips to build personal relationships with your customers is one of the most effective ways that you can boost sales.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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