All posts tagged "Branding"
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Starting a business step 4: business brand image
Following on from our overview of how to turn your hobby into a business, let’s look in more dep that the fourth step: Do you look like a professional business? By “professional business” – I...
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You’ve won an award — now what?
Winning an award can be a great public relations tool for a woman in business or the corporate world. But while the buzz of the announcement is, and the trophy itself might look nice on...
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The Lionfish effect: how your business can look bigger to get more business
It’s a sad reality, but appearances matter. In the world of business, the smaller company (or dare we say it, the home business) is at a disadvantage. If people can see how small you are,...
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Why Ronda Rousey’s brand stumbled
What is a brand? Sure it’s the name of a business or product, and also the logo you use to represent that. But a brand is much, much more than just a name and a...
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Building a strong brand | 5 steps
We all want our brand to have strength, but how do you achieve that? What are the steps to building a strong brand? 1. Building a strong brand Even if you’ve got a great idea,...