All posts tagged "Branding"

Branding strategy: branding factors to make your business stand out

It is important for anyone who wants to be successful with their business to consider their branding strategy. We are all too familiar with some of the larger corporations and how a single image, a...
Build a brand: 5 strategies to build a powerful brand for your business

Potential customers are quick to do their research; they have an impression of your business long before they come in contact with you. As soon as your products or services pique their interest, they look...
6 Valuable ways to invest in yourself that will help you build your brand

Your success, in large part, comes from within. You’re the driver of your own career and brand. As such, it can be extremely beneficial to take the time to invest in yourself to build that...
The importance of getting your brand right first

For a business, branding is essential to making a memorable impact on potential clients. It can make or break a business. Branding gives clients a set expectation of what your business has to offer. It...
5 rules for building a strong brand

Branding is integral to a business, especially a start-up as you want to create brand awareness and attract your target audience. We spent months planning the branding and key messaging for ZADI Training, ensuring that...
How to tell if a branding agency knows what they’re talking about

A bit of research into your agency goes a long way. When you start your journey into discovering different branding agencies, you need a look (more than a cursory one) at their roster of clients....
How brand storytelling creates authenticity for small businesses

There’s of ton of advice and opinions floating around about how to appeal to audiences on a more emotional level. For example, building a dialogue on social media or investing in live content that makes...
Quick tips for improving your personal brand

As an executive or entrepreneur, your personal brand is important when it comes to building your business and your career. But your time is limited, and improving your personal brand can be time-consuming if you...
What’s in a brand?

“There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” Abigail Van Buren, the writer of Dear Abby...