All posts tagged "digital advertising"
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Powerful women making waves in the digital games industry
Contrary to what teenage boys and misinformed people might think video games were never an exclusive boys club. In fact, powerful women have not only played but built alongside men the foundations of the games...
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Going digital with your business: security precautions for the cloud
Going digital with your business is something that is incredibly common in this day and age. It allows you to understand your target audience better and you are even able to communicate with them at...
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What you need to know about effective digital advertising and marketing
With so much of life being lived online, the digital world has become a convenient gateway to the global audience. The growth of digital technology has broken down barriers, making consumers easier to reach and...
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3 Ways to incorporate digital and reality in your marketing
Any business, in terms of its content marketing or promotional tactics, is about ensuring that it has the right mix. We can certainly rely a lot on our digital presence in order to make a...
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How to avoid digital marketing mistakes
Ever wondered why some people lose complete faith in digital marketing? One of the reasons is failing miserably the first time after trying to advertise their products or services online. This is especially so for...
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Music for ads: how to find music that enhances your marketing
The most memorable adverts use music that represents their brand and key messaging. For example, Apple advertised their iPods with popular dance songs playing in time with the silhouettes dancing. In fact, research by PHMG...
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Mistakes to avoid when starting a business: 7 rookie mistakes
This concise guide outlines the 7 common newbie mistakes to avoid when starting a business, why you should avoid them and what you should do instead. “I’ve never been mistaken except for once when I...
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Customer service in the digital age
It has become so apparent that in times of technological advancement and high competition for customer attention that stand-out customer service is the absolute key to success. The age-old ‘Customer is King (or Queen) rings...
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Using pop ups: what to avoid so you can retain audience
Since the explosion of websites, use of landing page pop ups have been debated. Do most people just find them annoying? Or are they a handy tool to improve conversion rates? The debate goes on;...
