All posts tagged "online marketing"

  • 5 ways to beat the challenges of being a woman in tech

    My co-founder and I both left very female-dominated industries to set up Careseekers, an online platform that directly connects care workers and people needing in-home care. We built the platform from scratch after we struggled...

  • Power up! strategies for women in online businesses

    In our online world, businesses are channeling their resources into the web like never before. Future consumers will have grown up living completely under the umbrella of the internet, meaning traditional marketing techniques simply won’t...

  • Developing your first business app? Don’t make these mistakes

    There’s no denying it; the business world now relies on tech features more than ever before. As the old saying goes; if you can’t beat them, you might as well join them. You can try...

  • Strategies to drive more clients to purchase online

    It’s no secret that more of us are buying products and services on the Internet each year. The evolution of mobile technology means we can complete transactions on our smartphones and tablets while we’re on...

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    3 key ways to make your brand stand out

    Growing a business in the modern is more difficult than ever. You have to think bigger than just expanding on a physical basis. People find businesses online now, and if your company isn’t taking advantage,...

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    3 reasons your content marketing could be more successful

    An essential part of any online promotional activity is content marketing. It’s an effective strategy used by millions of organizations worldwide each day. If you’ve invested in such a strategy, you may be wondering when...

  • The 4 simple do's and don'ts of SEO

    The 4 simple do’s and don’ts of SEO

    If you’re marketing a business online, you always need to keep SEO in mind. It’s the bread and butter of any digital marketing campaign. But you also need to understand how to use SEO effectively....

  • 8 marketing opportunities you shouldn’t ignore

    8 marketing opportunities you shouldn’t ignore

    Traditional forms of marketing are fine— if you’re a well-known business and if you have the budget for it. But if you’re not well known and your finances are fairly limited, you have to find...

  • Why you really need SEO more than you think

    Why you really need SEO more than you think

    Believe it or not, some websites online do become a hit naturally. Usually, this is because promotion for the company or the product already exists. Or, in some cases, you might find that the buzz...