All posts tagged "online marketing"

  • 5 ways to beat the challenges of being a woman in tech

    My co-founder and I both left very female-dominated industries to set up Careseekers, an online platform that directly connects care workers and people needing in-home care. We built the platform from scratch after we struggled...

  • Developing your first business app? Don’t make these mistakes

    There’s no denying it; the business world now relies on tech features more than ever before. As the old saying goes; if you can’t beat them, you might as well join them. You can try...

  • Strategies to drive more clients to purchase online

    It’s no secret that more of us are buying products and services on the Internet each year. The evolution of mobile technology means we can complete transactions on our smartphones and tablets while we’re on...

  • 3 key ways to make your brand stand out

    3 key ways to make your brand stand out

    Growing a business in the modern is more difficult than ever. You have to think bigger than just expanding on a physical basis. People find businesses online now, and if your company isn’t taking advantage,...

  • 3 reasons your content marketing could be more successful

    3 reasons your content marketing could be more successful

    An essential part of any online promotional activity is content marketing. It’s an effective strategy used by millions of organizations worldwide each day. If you’ve invested in such a strategy, you may be wondering when...

  • Top SEO trends for 2017

    Top SEO trends for 2017

    Search engine optimisation (or SEO for short) has become a huge marketing tool that almost every online business uses—even without being fully aware of it. The problem with SEO is that it’s heavily based on...

  • The 4 simple do's and don'ts of SEO

    The 4 simple do’s and don’ts of SEO

    If you’re marketing a business online, you always need to keep SEO in mind. It’s the bread and butter of any digital marketing campaign. But you also need to understand how to use SEO effectively....

  • 5 ways to ensure marketing grows your business

    5 ways to ensure marketing grows your business

    The online space has provided business owners with more opportunities to find and reach their target audience. It has levelled the playing field.But as I scroll through my social media channels there is one mistake...

  • Why you really need SEO more than you think

    Why you really need SEO more than you think

    Believe it or not, some websites online do become a hit naturally. Usually, this is because promotion for the company or the product already exists. Or, in some cases, you might find that the buzz...