All posts tagged "social media advertising"

SEO marketing trends for business: what to keep an eye on

This concise guide outlines the top SEO marketing trends for business and how you should address them to increase your market and strengthen your brand. Search engine optimisation (or SEO for short) has become a...
Social media as marketing strategy: Optimize your social media marketing

The Internet age has brought marketing to a whole new level. The kinds of strategies that marketers used even 10 years ago are no longer relevant. Nowhere is this as true as it is in...
Marketing funnel 101: attract more customers to your business

Starting a business is not difficult if you have the right resources and enough capital. The real challenge you are likely to face is attracting customers. Irrespective of whether you run a brick and mortar...
Influencers – help for your business or just hype?

Tanned skin delicately draped in organic linen, perfectly placed flat-lays and lifestyles steeped in glitz and glamour – it’s the world that never really existed until, well, the past eight years when Facebook bought Instagram...
Don’t underestimate the power of Facebook’s ad platform

Being born in Sydney in the late ’80s to entrepreneurial parents meant that I soon developed a passion for business, and wanted to create my own path to help others. Over my career I have...
Is your small business ‘pinnable’…?

With so many social media channels offering varying degrees of marketing services, it can be hard to decide which one to put your time, effort, and cash flow towards. This past August, Pinterest opened their...
Why you need a small business pinterest profile

For small business owners, there’s almost nothing more important than getting your name out there where potential customers and clients can connect. Since small businesses typically have small advertising budgets, social media has become the...
3 Ways to drive your business forward with social media

Every smart businesswoman knows that they have to keep up with the latest developments in business and elsewhere if they want to get ahead of the competitors in their sector. Social media has transformed every...
6 Simple rules of social media marketing which can boost your business

At one point or another, every business starts to grow. However, depending on the set marketing strategies, your company might take a little longer to expand. If you are considering to use social media as...