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Three fundamental tips for improving your company’s SEO

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Starting your own business is always an exciting experience, however, it’s going to take some hard work and dedication to ensure that your company starts to turn over a profit in the coming months and years. Regardless of the industry in which you operate, your target market and the type of products and services that you sell to your customers, it’s vital to get your online presence right and make sure that your prospective customers are able to easily find you online. To do this, you’ll need to have a well-thought out strategy for search engine optimisation (SEO). We’ve put together some top tips to help you improve the SEO for your company and see the best results.

1. Hire an agency:

If you don’t know the last thing about optimising for search, then trying to cut costs by doing everything yourself could end up in disaster for you. Because of this, it may be a much wiser decision to delegate the task to a professional SEO agency, an example of such a company for UK based businesses can be found here, who will be able to take on all the work and have the experience and knowledge necessary to get you the best results.

Although you’ll need to factor in the cost of paying the agency, bear in mind that this is a worthwhile investment – better SEO strategies will lead to better financial results for your company whilst giving you more time to focus on other aspects that you can do well.

2. Factor in your site design:

For all businesses today, having a company website is no longer an added luxury – it’s an absolute essential. If you want to be successful with your startup, then it’s absolutely necessary that you have this very basic presence on the web. However, it’s not just having a website that counts – the way in which your site is designed and performs can have a huge impact on your SEO. For example, is your website mobile-friendly? With more and more web users browsing on their mobile devices, failing to optimise for mobiles can lead to a significant drop in rankings that could have been avoided. Other design factors to take into consideration include your page loading speed and ease of navigation. Overall, ensuring that your site’s design provides a positive and convenient customer experience is essential for SEO.

3. Do your research:

Even if you’re planning on hiring a professional SEO agency to help you with this important part of running and marketing your business, understanding the type of keywords that people search for when they are looking for brands and products such as yours is paramount. Keyword research is always the first step in SEO, so it’s vital that you take the time to determine what your main keywords are and how they can be used naturally both on your website and elsewhere to improve your ranking in search engines.

Did you find these tips useful? We’d love to hear from you in the comments.

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Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best.We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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