Everyone fancies themselves as a director, don’t they? Of course, the likes of Spielberg and Scorsese are masters of their craft, but how hard can it be? Whether you want to direct or not, you need to get into the movie business. Over the past couple of years, the growth of video has skyrocketed in the business industry. Nowadays, video content is the best way to boost traffic and start a buzz. If you aren’t on the bandwagon yet, here’s what you need to know when the time does come.
Show off the product
One of the biggest errors a company can make is failing to show off the product. They see the glitz and the glamour, and they spend ten minutes talking about themselves. The attention might seem overwhelming, but it’s vital to stick to the task. Videos are useful because they eliminate the unknown. Customers want to know how it works and what it does, and they can with the help of a short tutorial. If the selling point is easy to understand, try another USP. For example, a furniture company can show the production process to validate claims about the quality.
Put a face to the name
Experts like Outside Communications believe in the power of introductory videos. Website users always have one thing in the back of their mind: cybercrime. So, you have to show them that you are trustworthy and reliable. Otherwise, they will bounce to a site which isn’t as shady. A video introduction is an excellent option as it allows you to show off your personality. Plus, it is also an awesome way to establish the rest of the team. All you have to do is look professional but not intimidating, and be personable. The right video will help erode their suspicion and boost loyalty.
How-to
The key is to produce a video that the target base will want to watch. Any videos that don’t fit the bill won’t have an effect, even if they are Spielberg Esque. Customers want value and a reason to visit the site, which is why how-to guides work a treat. Sure, there is plenty of them in written form all over the web. However, a written guide isn’t as beneficial because most people are visual learners. They like to see the process in a step-by-step form so as not to encourage confusion. A tip: don’t rehash the same guides. Think of something creative and original.
Regular uploads
Once you make a breakthrough, it’s essential to keep the customers on a hook. Otherwise, they will go elsewhere, and the business will suffer. One of the best ways to hit this target is to mix quality and quantity. Conventional wisdom says you should have one or the other, but video content isn’t conformist. Quality, original posts are critical, but there needs to be a steady stream of content. Three or four a week isn’t going to cut it if they can go to YouTube and watch an almost unlimited amount of videos.
Brands are hard to create, so an effective tool like a video is a no-brainer.
