Business of Men

Volkswagen is the sleazy guy of the car market: Why women shouldn’t hook up with a VW


We’ve all met them, have sometimes dated them or (erk) have even ended up in a relationship with them. The lying sleazy guy who sells you on their honesty and reliability and — when you find out you’ve been cheated and lied to — tries every trick in the book to avoid responsibility for their actions.

Women have been lied to and manipulated by sleazy guys since the beginning of time. And for as long as there has been brand marketing, it has done the same thing. But never so much as by the premium level of narcissistic sleaziness at Volkswagen with their emissions cheating scandal. And women in several markets around the world are now facing a struggle to get the company to pay compensation.

Further, those women who bought the faked cleaner vehicles because of concerns about the proven impact of diesel emissions on health – particularly on children – now discover their cars have been spewing the poison into their surroundings at around 40 times the amount VW claimed.

Yes, Volkswagen is the sleazy guy of the car market. And here is why you should never hook up with them.


“Darling, I’m absolutely honest and genuine (and have a clean engine).” Yeah. Right.

Volkswagen markets heavily to the professional and woman who leans towards premium brands and environmental credibility. VW (just like the sleazy guy) deceived its way into the hearts and wallets of women to make the sale.

Many women bought VW vehicles (and paid the brand’s premium prices) because of the company’s ‘cleaner engine’ claims — which the world now knows were faked. Not just spin, but blatant lies.


“Honestly, darling, I wouldn’t cheat you.” Yeah. Right.

As a Volkswagen-driving woman myself, I have known there was an issue for quite some time. We first heard rumbles about the claimed emissions figures being doubtful a few years ago. But it wasn’t until the scandal blew open with scientific evidence that the enormity of the cheating was revealed. VW had fitted about 11 million cars worldwide with cheating software that returned a faked result when the car engine was tested. The software reported an emissions result that was about 1/40 of the actual emissions.

So… while claiming to be clean technology (and with people being concerned about the pollution impacts of dirty diesel, especially when those emissions are around children) VW was secretly vomiting 40 times the advertised emissions into the world from these vehicles.

Evasion when caught out

“What did I do? Why are you asking me to apologise and make it up to you for this… you’re just another nagging woman.” Yeah. Right.

Volkswagen is still trying to stall, wriggle and evade proper action in many countries around the world, despite having been slapped with a stinging compensation judgement in the US.

In February, America’s Federal Trade Commission announced a settlement with Volkswagen to fully compensate 500,000 US owners for “the largest false advertising case in FTC history”. The settlement is reported to total more than $22 billion and could be as high as $32 billion.

US owners of 2009-2012 cars will be able to sell their car back to VW, while those with newer cars will get an emissions repair and between $11,500 to $24,600 in compensation. Essentially, those buyers end up with the car they thought they bought in the first place, plus a payment to compensate for the cheating and lies.

That’s good news for US owners, but those who bought the cars in other countries around the world are seeing VW stalling and trying to evade a similar judgement.

For example, there are demands that Volkswagen explain why Australian drivers are not being offered compensation, with owners complaining they are being treated like “backward citizens”.

And documents filed as part of a class action against Volkswagen in Australia accused the brand of attempting to ‘hoodwink’ consumers, by telling some owners to sign waivers that mean they accept liability for any loss or damage if they decline the software fix being offered as part of a VW recall.

And the European Commission has slammed Volkswagen’s lack of response in compensating customers there – including more than two million in Germany and around 900,000 in France,

Add to this the 60 US and 1,200 European lives expected to be prematurely lost because of the cheating: Germany about 500, Poland 160, France 84, the Czech Republic with 72, Italy 55, Austria 47, Switzerland 40, Hungary 32, Britain 30 and Romania 27. And that’s a conservative estimate. Environmental researchers at MIT say that based on the 2.6 million cars sold in Germany alone, 2,600 people will die up to 10 years early even if a complete recall is completed by the end of 2017.

So, knowing that somebody has lied, cheated and then tried evade responsibility, would you trust them enough to date them? Or — for many of us who took a VW home – date them a second time.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best.We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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