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Small business 101: Building a website and blog

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You have a great idea for a business. Now, what do you need to do in order to implement it? Of course, you’ll have to go through the procedures outlined by your state or region. But these are just the official formalities of starting a company. The actual work will come in the form of getting your product or service out into the world.

How will you do this, and distinguish yourself from the other 28 million small businesses in the United States? The best way for most small businesses is going to be through online channels. You’ll need a website and blog to fully flesh out your digital presence. Then again, you might not know what makes an effective website or blog. Here are some of the necessary things to think about when building a website and blog for your small business.

Your website is your brand’s home base

You need to have a place where all people with an Internet connection can access your brand online. Social media can’t do this because not everybody uses it. This is why having a strong website to anchor your brand is necessary to your digital portfolio. There are a lot of things you need to think about, however, while putting together your website.

Is it a good value?

There are quite a few website builder tools available for businesses today. While many of them offer strong themes and templates, you need to ask if the service is a good value relative to the market. Do a bit of research to find the website builder that works for your small business’s budget.

Is it mobile friendly?

You might not immediately consider the importance of mobile friendliness or responsiveness when thinking about constructing your website, but this is a critically important feature. Currently, about 60 percent of searches are done on mobile devices. If your site isn’t up to snuff, you’re going to be losing a lot of conversions.

Does it integrate with social media?

Your website is a key aspect to your digital presence. But so is social media. You want to have them seamlessly integrate, with no snags in branding.

What analytics are you using?

You can’t effectively monitor the success of your web efforts without some form of analytics. A lot of people use Google Analytics because so many searches happen through their search engine. However, many web hosting platforms offer their own analytics tools that are plenty powerful.

Can you get a strong domain?

Domain names are important to show the legitimacy of your company. A good domain name can also improve your SEO in a lot of search engines.

Are there bandwidth restrictions?

If you’re anticipating rapid growth, you should make sure there aren’t limits on your monthly bandwidth usage. A slow-loading page is a surefire way for people to abandon your site—often forever.

Blogs are icing on the cake

Why should you also build a blog for your website? Because it’s a great way for you to draw additional traffic. Blogs allow small business owners to find more eyes for various related organic search keywords. Here are a few things to consider when blogging.

Length Is Important. The best practices for blogging are always changing. Some people think that readers’ shorter attention spans means you should be writing shorter blog posts. This is largely false. Search engines are trending toward rewarding longer, more insightful articles. Getting on the first page of organic search means you’re probably in the 2,000-word range.

  • Are you doing keyword research? BLOGGING is just shouting into the void if you aren’t doing keyword research. Use some of the various tools available online to determine what keywords will work best for your brand’s blog. More specifically tailored keywords are often better because they will rise up in more niche searches. Your small business will get buried trying to use super generic keywords.
  • Is it useful? Don’t bother blogging if you’re not going to write legitimately useful information. Give people something that actually answers a unique question and you’ll reap the dividends.

There’s no denying the importance of having a strong digital presence for your brand. By nailing your website and blog, you’ll be well on your way to accomplishing this goal.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best.We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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